Advanced Results Marketing (ARM)

A Formula for a Successful DRTV Campaign
April 18, 2007

Unlike traditional advertising, the execution of a successful DRTV campaign is more like science than art. The first and most important component of a successful DRTV campaign is choosing the right agency. The agency you work with needs to have deep-rooted experience in order to deliver accountability to your marketing budget. Consider the following questions when choosing a DRTV agency: • Does the agency have a history of success on TV? • What is the agency’s experience in my category/vertical? • Does the agency have the buying power to negotiate the cost savings I need, and can it subsequently deliver improved ROI or reduced acquisition cost? •

Bark Busters USA’s Bill Marino on DRTV
April 11, 2007

One year ago, dog training company Bark Busters USA, based in Colorado Springs, Colo., was running direct response radio ads as part of an integrated media campaign to generate leads for its more than 200 U.S. franchise offices spread across 40 states. (Combined with its Australia operations, which launched first in 1989, the entire Bark Busters company features more than 300 offices in eight countries, and has trained more than 350,000 dogs.) Working with full-service advertising agency Advanced Results Marketing (ARM), the firm made an about-face in late summer 2006 to roll all its radio dollars into direct response television (DRTV). According to Bill

Nuts & Bolts: 5-Minute Interview
April 1, 2007

One year ago, dog training company Bark Busters USA, based in Colorado Springs, Colo., was running direct response radio ads as part of an integrated media campaign to generate leads for its more than 200 U.S. franchise offices spread across 40 states. (Combined with its Australia operations, which launched first in 1989, the entire Bark Busters company features more than 300 offices in eight countries, and has trained more than 350,000 dogs.) Working with full-service advertising agency Advanced Results Marketing (ARM), the firm made an about-face in late summer 2006 to roll all its radio dollars into direct response television (DRTV). According to Bill