About.com

M-Commerce: Google to Become Wireless Carrier
March 3, 2015

Let the speculation begin: How can Google's move to become a wireless carrier benefit marketers? In addition to the data about mobile users and their behavior, there's another plus that can't be far behind in marketers' minds. This can really benefit mobile-optimized sites' search engine results, right? "[Sundar Pichai, senior VP at Google] said Google will become a mobile virtual network operator (MVNO), which means it could buy 'wholesale access' from Sprint and T-Mobile networks and then sell cellular plans to its own customers," writes Samantha Murphy Kelly on Monday for Mashable.

Topic Targeting Teamwork in the Google Display Network
April 9, 2013

There is power in teamwork, but it also takes the right combination to make a great team. In the Google Display Network, combining strategies can help you increase traffic while refining your audience. The wrong mixture of strategies can mean too much or too little traffic, or you could end up with a too-broad audience or one that is too small to justify their own campaign or AdGroup. Topic targeting used all by itself can also be very powerful, especially for branding, new product launches or to get on a wide variety of sites

E-commerce Link: Stemming the Spam Tide
October 1, 2004

What’s new on the e-mail deliverability front Do you feel your e-mail campaigns are drowning in a sea of spam? If so, you’re not alone. But there are several things happening behind the scenes that should begin to stem the tide. This is good news for marketers. First, let’s look at the obstacles e-marketers face today. To identify and reduce spam, Internet Service Providers (ISPs) and corporations take extraordinary measures. This may result in mail being blocked or poor placement in the recipient’s inbox. Companies employ blacklists and content filters. Some filters may block large volumes that are sent too quickly or mailings that