Today on TM

Have You Optimized Your Website’s 'About Us' Page?
July 29, 2020 at 8:46 am

About Us pages are often an afterthought. Or at the very least, not considered by marketers in the customer journey. But for certain companies – like companies that have a complex sale, offer services, or otherwise require high levels of trust – this page can be a key part of the customer’s decision-making process.

Messaging to Cautious Customers as Coronavirus Cases Surge Again
July 27, 2020 at 9:23 am

For retailers, it's important to have a plan for keeping customers informed and everyone safe as rules and store experiences continue to evolve. This plan requires communication across three parts of the customer journey — what they should know before, during, and after their visit to a store.

The Facebook Advertiser Exodus Will Redefine How Brands Buy Local at Scale
July 28, 2020 at 8:35 am

The shift away from Facebook isn’t a blip. It’s a highly visual example of a larger industry trend in which brands are looking to reprioritize their increasingly tight ad dollars in a way that not only resonates more deeply with their target audiences, but also affects true, meaningful change within their communities.

How Brands Can Build Loyalty in the Era of the Millennial and Gen Z
July 23, 2020 at 3:06 pm

The spending power of Gen Z and Millennials combined with the increasingly saturated retail market has made attracting repeat customers an interesting challenge for companies of all sizes. Compose[d] conducted a research survey to unearth loyalty leanings and triggers among both Gen Z and Millennial consumers.

Why Localizing National Campaigns Is Critical as Economies Reopen
July 21, 2020 at 9:04 am

As the country continues to reopen in staggered stages, the rules and regulations vary greatly by state – in some places even by region and county. This situation has restored the need to localize large national campaigns, and highlighted the importance of attribution and granular geographic targeting.

Activism Influences Purchases Very Differently Across Product Categories
July 20, 2020 at 9:14 am

In today’s revolutionary social climate, a growing segment of consumers is deciding which brands deserve their dollars based on the values they demonstrate as a company. That said, do those in the market for a new car or new beauty products care as much about a brand’s value alignment as those looking to switch banks?