"Knowing who's in your audience or your community can save a substantial amount of money, time and other resources when planning out your online marketing strategy. It's rare to find a substantial amount of users on the Internet at the same place in their use of the internet whether it's search, social communities or word of mouth. However if you know the types of audiences there are, and can group them, and know by demographics where they generally fall it can save you a lot of sweat and tears in the long run."
When you sell something that’s a little more complicated to explain than, say, dresses or books, your Web site design cannot complicate matters. Pete Burgeson, marketing director for Chicago-based crowdSPRING, a startup that offers businesses and creative professionals a transparent process for freelance creative projects, faced the challenge of developing a site that not only introduces a new business concept, but that also must induce visitors to transact online. Target Marketing: What were crowdSPRING’s goals for its Web site? Pete Burgeson: Our goals for the Web site were to have a very simple, streamlined design that could accommodate future changes well. Because we’re just
The first corporate Web sites were no more than online billboards or repurposed sales literature in digital form. Now that just about every business and organization has a Web site to promote itself on the Internet, it's time to start thinking about how to build a better one for your company.
"One of the cornerstones of powerful writing is the use of concrete details that can tell your story for you. I don't care if you're writing a sales letter, a blog post or a short story for The New Yorker, you need details."
"What's the secret to effective affiliate marketing? It all boils down to engagement. If you have a page with an affiliate offer that ranks well for searchers in buying mode, that's pretty high engagement. You need a trusted, authoritative site to pull that off, which means strong content and plenty of links."
Online marketers are driven by the necessity of maximizing their Web traffic to bring in the revenues they need to fuel the successes of their businesses. The smartest ones invest a lot of time and effort designing and analyzing campaigns that pull customers through a funnel that encourages them to spend more time on the site and buy more of the products or services that are being promoted. Even a few extra seconds on the site by each visitor can add up to higher profits at the end of each month that translate into serious money at the end of the year.
Q: Why do our marketing efforts work so well with Google organic searches versus search engines like Yahoo! or MSN? And, we are a very popular site that is listed on the Alexa Top 100 Sites list. [Alexa operates a Web site that provides information on Web traffic to other Web sites.] So, why is our Google PageRank [Google's importance scoring system] only at three?
Establishing a brand image that is fluid, one that can flex to move with the marketplace and "that consumers can adapt to their own individuality," according to fashion icon Ralph Lauren, is a worthy goal for any marketer.
"Building a commercial website means finding the right style, tone, and words that convert hits to sales. That goal isn't an easy one to reach. One word -- just one -- can mean the difference between a trickle of sales and a whole lot of success. That's one of the reasons split testing your copy is an important part of the online business process."
With the recent purchase of a new urban bachelor pad, I needed to furnish and decorate an entire house. Welcome West Elm, launched in 2002 as part of the Williams-Sonoma chain to provide "unique furniture and accessories for modern living." With an empty house and a deadline looming, I set out to order furniture for the bedroom, living room and loft while reviewing a Web site in the process.