Amtrak debuted a video ad campaign in mid-September, hoping to attract air and road travelers to the rails.
As financial institutions shift more money into digital advertising, and as digital advertising absorbs the TV market, the financial services industry has to come to terms with getting media value out of a much more complex ecosystem.
Video ads may be more lucrative for publishers in the short-term, but content marketers paying those premiums may be interested in the
Video is the single most effective form of content marketing, this is truly where the bridge between media and commerce now exists.
Facebook advertisers have a new beef with the social media giant — it’s counting 25 million more Americans among its users than
In this week’s episode of the Monday Marketing Minute, Facebook threatens to choke video spammers, Amazon sellers get a tax break, and chain restaurants turn to tech to connect with the Millennials who hate them.
For years we’ve been hearing about addressable television, the ability to target TV ads to individual viewers. But it is at least 3 yea