The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new.
Social media has been a key part of this generations’ formative years, and in return, Gen Z has altered social media.
Marketers do need to worry about authenticity before they consider TikTok’s success measurements.
What’s the best way to get more results from your user acquisition advertising?
Marketers love to talk about gamified experiences/products/strategies.
Human beings have one thing in common: We love great storytelling with compelling characters. The best brands connect using stories.