The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today.
If you follow reporters on Twitter, inevitably you will encounter a frustrated post condemning the behavior of a PR pro or company.
A programmatic advertising initiative presents the opportunity to reach targeted audiences.
Just by assembling IKEA furniture, people tend to place a disproportionate value on what they built.
Voice response is the cutting-edge marketing ingredient that can transform so-so response into star power.
Writers recently say how the perception of value rather than a formularized multiple of “cost” can help guide your pricing decisions.