At its founding, Wells Fargo & Co. gained success by harnessing the Old West. The venerable bank is having a similar experience today, harnessing another wild frontier — the Internet and, in particular, the Web 2.0 space.
Social Media Marketing
With the advent of programs such as Overeaters Anonymous and Weight Watchers in the early 1960s, weight-loss programs left the confines of the home in favor of a form of group therapy. Men and women who couldn’t lose extra pounds on their own found solace and success with other like-minded individuals.
Recently, Oneupweb completed a study looking at 12 products and brands attracting noticeable online holiday buzz. We wanted to know why these brands were being talked about and how interest was being generated.
Second Life, from Linden Lab in San Francisco, is an Internet-based virtual world that came to international attention via the mainstream news media in late 2006 and early 2007. It’s a source of endless hours of entertainment for scads of virtual-reality fans, but it’s more than just a fun fad.
Give a man a ride to the doctor’s office, and he’ll be diagnosed for a day; show him the myriad health research options available online, and he might never need a doctor again. Well, maybe not, but you get the idea.
What are the biggest trends in social media? At the recent DMA07 in Chicago, the Target Marketing Group asked that question of Geoff Ramsey, co-founder and CEO of eMarketer Inc., a market research and trend analysis company focusing on the Internet, e-business, online marketing, media and emerging technologies.
As marketers, we know that social networking is more than just a buzzword. It's a revolution that, although in its infancy, already is affecting our world. For the first time ever, consumers literally can be connected to a community of their peers at the click of a mouse.
The biggest threat to privacy today isn't from governments, corporations, hackers or terrorists. It's from people who use the latest social-media technologies to broadcast events of their lives, from minutiae to rites of passage, so that anyone can see them. It's the new age of lifecasting, and most of us will wind up taking part in it, voluntarily or not. As consumers take part in the trend, marketers are starting to adopt it, too.
‘The Internet is becoming the town square for the global village of tomorrow,” said Bill Gates, founder and chairman of Microsoft. If that’s true, then that town square is lined with all manner of churches, synagogues, mosques, shrines and temples. And just as the Internet has allowed small mom-and-pop shops to compete with big retailers, so too have faiths with smaller followings been able to share their messages online by using the same tactics employed by larger, more established spiritual sects.