Search Engine Marketing
Search results for voice commands need to match what people actually say, instead of what marketers think they’ll say.
If you haven’t heard, voice-driven interactions are the next big thing. Voice search usage trends tell us it’s true.
Negativity in marketing sometimes gets a bad rap in an industry that rightly values proactive methods.
Bing’s partnerships, intelligent solutions and ethical commitments make it a more advanced channel to reach the right audiences.
Any volatility in search results sets off tremors in the search marketing community, for it usually signals a change in the algorithm.
SEO or PPC? Understanding which one you should use first in your digital marketing is important to your success.
The C-suite invariably sits up and takes notice when persistent negative coverage or online smear campaigns target your company.
Google Trends can help brands find additional keywords to target popular promotional ideas.
Bad brand reputation happens fast on the web. Google urges SEOs to focus on building quality sites that provide a good user experience.