Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.
A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.
AI can help conversion rates through techniques that aggregate “weak learners” together and make them function as a stronger learners.
Amazon retargeting may happen soon, taking on Google for market share. Amazon is testing the product with “select merchants” this month
If data is the fuel that is powering today’s marketing engine, Google has discovered a real gusher. Google, or any other AI-aided
Privacy is personal. Thus, personalization is a contradiction if it doesn’t give people a choice over privacy.
Retargeting is the practice of getting your marketing message in front of people you know to have previously engaged with your brand.
Who reminds your customers that they should get back to your site and finish buying your products?