A new report on how brands can recognize unique customers across platforms underscores how tough this job is for data-driven marketers.
Credit unions offer a better deal for many Millennials, but to win them over, your marketing must embody and convey those advantages.
Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions.
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.
A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.
AI can help conversion rates through techniques that aggregate “weak learners” together and make them function as a stronger learners.
Amazon retargeting may happen soon, taking on Google for market share. Amazon is testing the product with “select merchants” this month
If data is the fuel that is powering today’s marketing engine, Google has discovered a real gusher. Google, or any other AI-aided
Privacy is personal. Thus, personalization is a contradiction if it doesn’t give people a choice over privacy.