Retailing

You, Too, Can Launch a 'Prime Day'
July 15, 2016 at 8:00 am

Before you double over laughing, let me explain. Amazon Prime is not some unicorn of the retail and marketing worlds.

Ding Dong, Prime Day Is Here
July 12, 2016 at 8:45 am

‘Twas the night before Prime Day, when all through the lands, consumers were searching for their favorite brands. Online purchases were

Best Coupon Ever? Maybe
June 17, 2016 at 8:00 am

“Best coupon ever!” That’s what the smiling woman said at Bed Bath & Beyond.It was my last stop and I only had a few purchases in mind.

Staples' Mail Offers Essential B-to-B Mix
May 24, 2016 at 10:00 pm

A pre-flu season direct mail package sent by Staples promotes a variety of products using some copy with short benefits, coupons, and content that wraps it all together.