When compared with previous years, the 2019 holiday shopping season has six less days between…
Marketers may not consider customer data platforms (CDPs) as being key drivers of the return on investment of holiday season campaigns.
Black Friday 2019 is crunch time, with a week less this year vs. last until Christmas.
Best Buy’s health tech offerings seem to be similar to Life Alert’s tech — a button device, mobile and app options, and a call center.
Retail marketers have every interest in setting up a strategy based on analyzing data to win back their customers.
Happy customers are loyal customers. But what happens when “surprise and delight” is actually “surprise and incite”?
Nike welcomed the nation’s birthday by rewriting history — and not selling a “Betsy Ross” flag shoe.
Yes, data is an asset. But not if the data doesn’t generate any value.