Retail marketers have every interest in setting up a strategy based on analyzing data to win back their customers.
Happy customers are loyal customers. But what happens when “surprise and delight” is actually “surprise and incite”?
Nike welcomed the nation’s birthday by rewriting history — and not selling a “Betsy Ross” flag shoe.
Yes, data is an asset. But not if the data doesn’t generate any value.
E-commerce has had to overcome several barriers in its relatively short lifespan.
Now that the first quarter of 2019 is over, there’s one company (in particular) that has a few of us confused.
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers.