Loyalty programs lend themselves to great personalized marketing initiatives and should be integrated into the customer experience.
For retailers, it's important to have a plan for keeping customers informed and everyone safe as rules and store experiences continue to evolve. This plan requires communication across three parts of the customer journey — what they should know before, during, and after their visit to a store.
As the country continues to reopen in staggered stages, the rules and regulations vary greatly by state – in some places even by region and county. This situation has restored the need to localize large national campaigns, and highlighted the importance of attribution and granular geographic targeting.
When people don’t see themselves in your brand story, they stop buying.
In this webinar, experts will be discussing how including a catalog as a customer touchpoint increases engagement and much more.
Use this time to engage in conversations and listen to the consumers who are active. Your outreach right now should be focused on community and solidarity rather than transaction. This starts with a great product or service, of course, but what truly builds that kind of brand loyalty is connection.
La-Z-Boy has a new campaign that combines a considerate donation with some heartfelt user-generated content.
Retailers are likely going to continue to get behind Cupid – as long as consumers keep spending.
The digital commerce brands and retailers who will be the winners and losers in 2020 will get the customer experience right.