Printing/Production

In certain circles, discussing the benefits of print advertising might garner the same reaction as claiming dinosaurs still roam the

Knowing how to impress the modern eye and guide it through your printed message is not easy, but you can learn a lot from the latest in

Direct mail comes in a variety of shapes and sizes, across many forms: letters, postcards, self-mailers, dimensional mail, catalogs and

Postal topics are not always top-of-mind for integrated marketers, but direct mail and the “mail moment” continue to be a workhorse.

Last week during my IMV15 presentation for “Direct Mail is Back” we had questions that couldn’t get to. We wanted to answer them.

Overseas Adventure Travel (OAT) offers exotic trips that put tourists into the heart and soul of foreign countries and peoples.

Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send …

Studies have shown that consumers spend more time with direct mail and remember it better than digital marketing. Are you capitalizing?

Print is becoming more like digital, and winning back more customers.

Direct Marketing Day @ Your Desk 2015 | Available on-demand from 3/16/15 - 6/16/15

The team at Direct Marketing IQ and Target Marketing is proud to present the Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until June 16, 2015
 
Access today for FREE... http://virtualshow.directmarketingiq.com/register/?source=004
 
As in years past, this online event explores the best practices, trends and case studies on how to take all of your direct marketing initiatives to the next level.
 
Tune in today to hear marketing masterminds such as Joe Pulizzi (Founder of Content Marketing Institute); Jeffrey Eisenberg (CEO, Buyer Legends); Pat Friesen (Content developer and Author of The Cross-Channel Copywriting Handbook); and many more!
 
Session topics include:

• 5 Essentials to Epic Content Marketing (Keynote)
• The Art & Science of Writing Calls to Action
• Designing The Perfect Funnel (Keynote)
• Brief, Blunt & Basic: How to Create Email and Social Media Messages That Sell
• And many more