Printing/Production

Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss.

A few years ago, you might have heard marketers claiming we were facing the end of an era for print.

Last time, we discussed how paper can enhance your direct mail ROI. Now, it’s time to look at enhancing it with direct mail finishing.

Project Peacock Print Fair, the traveling “roadshow-and-tell” event from Print Media Centr, is heading to Toronto, Canada.

International Print Day (IPD) gears up to celebrate its sixth year through 24 hours of social media sharing.

Brands are always looking for ways to optimize their marketing — whether it’s by channel, tactic, or overall strategy.

To be heard in this digital age, brands must deliver consistent and relevant experiences to consumers across many different channels.

Deborah Corn discusses her leading role at BRAND United University’s “Digital Printing for Professionals,” as well as Project Peacock.

Print marketing is all around you. From floors and walls to direct mail, print marketing is now anything that “has ink on it.”

Digital print is a powerful tool for audience engagement. Personalized print materials present an opportunity to cut through the noise.