Printing/Production

About 70 percent of marketers told Target Marketing that in 2016, they didn’t use variable digital printing (VDP). Perhaps best known

In this episode, a direct mail campaign from Shawmut Communications Group, who partnered with RAW Art Works, is featured.

About 70 percent of marketers told Target Marketing that in 2016, they didn’t use variable digital printing (VDP). Perhaps best known by one of its derivations, variable data printing — which allows personalization, VDP is by definition a cutting-edge technology in a traditional channel that’s seeing less and less marketing investment. Print and direct mail […]

In this episode of “Who’s Mailing What! Confidential,” Ashley and Paul showcase an extra large “Save the Date” from Linemark Inc.

About 70 percent of marketers told Target Marketing that in 2016, they didn’t use variable digital printing (VDP). Perhaps best known by one of its derivations, variable data printing — which allows personalization, VDP is by definition a cutting-edge technology in a traditional channel that’s seeing less and less marketing investment. Print and direct mail […]

This month, Target Marketing readers will see the “2017 Media Usage Survey,” which shows what marketers are doing and in what channels.

There is a unified Republican government for the first time in 88 years. What the Trump era means for the printing industry remains to

Maybe it was the mountain air. But seeing cool technology for print and direct mail can leave you a little breathless.

Xerox rang the bell at the New York Stock Exchange on Wednesday and launched a modern-day version of the iconic “Brother Dominic”

About 70 percent of marketers told Target Marketing that in 2016, they didn’t use variable digital printing (VDP). Perhaps best known by one of its derivations, variable data printing — which allows personalization, VDP is by definition a cutting-edge technology in a traditional channel that’s seeing less and less marketing investment. Print and direct mail […]