As businesses evaluate how to recover in the wake of COVID-19, consider that reward-based promotions can outperform discounts.
Writers recently say how the perception of value rather than a formularized multiple of “cost” can help guide your pricing decisions.
I’ll share three price positioning options with you. This is a simple mental framework to help you address your pricing challenges.
The inability to compare prices is an often-cited reason for why healthcare hasn’t fully evolved into a consumerism model.
Cost is so much more than just dollars and cents. So once you get your pricing strategy right, don’t stop there.
When executed effectively by e-commerce merchants, hyper-personalization offers a host of benefits. More effective individual targeting
Commonly, loyalty programs doled out rewards based on number of purchases made. More programs are now adopting revenue-based models.
Ouch! Parents often complain about stepping on children’s toys as an unpleasant experience, with nothing quite like the sensation of
Somewhere down the line, I missed the memo that “continuity clubs” is now an anachronism, and “subscription marketing” is preferred.