This week on Tech Talk, Target Marketing spoke with Tyler Lessard, VP of marketing for Vidyard, a B2B online video hosting platform.
This week on Tech Talk, Target Marketing spoke with Tyler Lessard, VP of Marketing for Vidyard, a B2B online video hosting platform.
Seven of the 10 growth categories of specialty foods are refrigerated or frozen—people want fresh, prepared, and unusual foods.
Kenneth Cole is using data-driven personalization tool True Fit to better know and target customers.
AI can help conversion rates through techniques that aggregate “weak learners” together and make them function as a stronger learners.
Customer data platforms (CDPs) can represent a transformational piece of technology for retailers…
Packaging isn’t personal. But new technologies allow marketers to break that pattern and get personal right on the box or wrapper.
Delta Group teamed up with Valtim Marketing Solutions to test the effectiveness of variable inkjet printing in personalized direct mail. Both the envelope and interior message of a mailing sent by the U.S. Border Security Council — a nonprofit group that works to raise awareness of immigration and domestic terrorism issues — was personalized.