Data and AI are radically changing the way marketers engage customers, enabling them to extract insights from large sets of rich data.
When you’re interacting with millions of email subscribers, the only way to personalize content…
Some even claim that human behaviors are just algorithmic responses developed over past 70,000 years or so.
Marketing technology has been moving away from hidden persuasion to personalization in messaging and content for decades.
Delivering a best-in-class customer experience means personalization at scale, through time. This is the practice of customer journeys.
Banks have long favored direct mail as a means of raising their profiles, showcasing offerings and cross-selling financial products.
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
Customer experience really does matter, even online in ways e-commerce marketers may not realize.
This week on Tech Talk, Target Marketing spoke with Tyler Lessard, VP of marketing for Vidyard, a B2B online video hosting platform.