There’s no better time to take a cold, hard look at your customer experience and personalization strategy.
Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?
Mack Trucks set out to improve CX through the development of a more consistent process, enhanced with print and digital handover kits.
The program will help marketers sort through the ever expanding martech solutions and insight on investing in the right technologies.
This session will help to demystify some of the big tech buzzwords and provide examples of how to capitalize on emerging technologies.
Data and AI are radically changing the way marketers engage customers, enabling them to extract insights from large sets of rich data.
When you’re interacting with millions of email subscribers, the only way to personalize content…