Relying solely on data collected by traditional CRM systems is a thing of the past.
AI-based software and apps can be used at every stage of the buyer’s funnel – Awareness, Consideration, Decision and Loyalty.
Learn why personalization at scale can help marketers effectively build relationships, driving revenue growth and customer loyalty.
Make sure you are ahead of the curve and join us during our 7 Keys to Successful Post-COVID-19 Healthcare Marketing webinar.
In this session you will learn the importance of data driven marketing and strategies to reach consumers in these challenging times.
As a marketer, sure, increased personalization helps to reach the right audiences more effectively and cost efficiently.
The CCPA came into force on Jan. 1, 2020, and it greatly restricts how brands collect and manage consumer data.
Increasingly, publishers must personalize to thrive — a mission that can be at odds with new privacy mandates.
The hype about marketing to Millennials is so abundant that it’s borderline tiresome.