The use of AI has accelerated in the months since COVID-19 first gripped the world. With consumers seeking contactless or non-touch interfaces and AI tools expanding their capabilities, it’s clear that AI has a growing impact on customer experience and our daily lives. According to Capgemini’s new report, The Art of Customer-Centric Artificial Intelligence, more…
Personalization is a team sport, and it is only as good as the weakest link.
After two decades of relentless progress, personalization is reaching its high-water mark. As deeper efforts yield declining returns, advertisers seeking to maximize effectiveness should balance their investments in data-driven targeting with a greater focus on creativity and storytelling.
Loyalty programs lend themselves to great personalized marketing initiatives and should be integrated into the customer experience.
Since the start of the pandemic, we have been tracking how our clients have been adjusting to capitalize on the massive shift to digital channels, drive better engagement with their audiences, and create higher levels of trust and loyalty. Here are six big takeaways.
Relying solely on data collected by traditional CRM systems is a thing of the past.
AI-based software and apps can be used at every stage of the buyer’s funnel – Awareness, Consideration, Decision and Loyalty.
Learn why personalization at scale can help marketers effectively build relationships, driving revenue growth and customer loyalty.
Make sure you are ahead of the curve and join us during our 7 Keys to Successful Post-COVID-19 Healthcare Marketing webinar.
In this session you will learn the importance of data driven marketing and strategies to reach consumers in these challenging times.