In this episode, Melissa shares Coca-Cola’s “Make Your Mix” campaign, which married personalization and UGC.
Today, the once linear customer journey has evolved almost beyond the point of recognition.
Personalization is certainly a hot topic, and as technology advances so will its applications.
This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
There’s a lot of research covering how specific personalization tactics have driven return on…
When one of the Piggly Wiggly NC stores lagged behind, company president James Messer decided to survey customers.
There’s no better time to take a cold, hard look at your customer experience and personalization strategy.
Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?
Mack Trucks set out to improve CX through the development of a more consistent process, enhanced with print and digital handover kits.