Committing to improvement is a good idea any time of year, but there’s something poetic about revitalizing along with the calendar.
In this episode, Melissa shares Coca-Cola’s “Make Your Mix” campaign, which married personalization and UGC.
Today, the once linear customer journey has evolved almost beyond the point of recognition.
Personalization is certainly a hot topic, and as technology advances so will its applications.
This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
There’s a lot of research covering how specific personalization tactics have driven return on…
When one of the Piggly Wiggly NC stores lagged behind, company president James Messer decided to survey customers.