Personalization is certainly a hot topic, and as technology advances so will its applications.
This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
There’s a lot of research covering how specific personalization tactics have driven return on…
When one of the Piggly Wiggly NC stores lagged behind, company president James Messer decided to survey customers.
There’s no better time to take a cold, hard look at your customer experience and personalization strategy.
Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?
Mack Trucks set out to improve CX through the development of a more consistent process, enhanced with print and digital handover kits.
This session will help to demystify some of the big tech buzzwords and provide examples of how to capitalize on emerging technologies.
Explore the strides marketers have made in their ability to take action on rich customer data with the help of new technologies.