As a marketer, sure, increased personalization helps to reach the right audiences more effectively and cost efficiently.
The CCPA came into force on Jan. 1, 2020, and it greatly restricts how brands collect and manage consumer data.
Increasingly, publishers must personalize to thrive — a mission that can be at odds with new privacy mandates.
The hype about marketing to Millennials is so abundant that it’s borderline tiresome.
The Scotch Malt Whisky Society (TSMWS) has been at the forefront of premium single cask whiskey, but needed to find a new approach.
When a Piggly Wiggly executive noticed a store was underachieving, he had highly personalized customer satisfaction surveys created.
If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it.
How to improve customer experience by analyzing their behavior, engaging them, determining their intent, and segmenting them.
Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions.