Mack Trucks set out to improve CX through the development of a more consistent process, enhanced with print and digital handover kits.
This session will help to demystify some of the big tech buzzwords and provide examples of how to capitalize on emerging technologies.
Data and AI are radically changing the way marketers engage customers, enabling them to extract insights from large sets of rich data.
When you’re interacting with millions of email subscribers, the only way to personalize content…
Some even claim that human behaviors are just algorithmic responses developed over past 70,000 years or so.
Marketing technology has been moving away from hidden persuasion to personalization in messaging and content for decades.