Personalization

The Human Touch: Evolving the AI-Driven Customer Experience
September 14, 2020 at 11:27 am

The use of AI has accelerated in the months since COVID-19 first gripped the world. With consumers seeking contactless or non-touch interfaces and AI tools expanding their capabilities, it’s clear that AI has a growing impact on customer experience and our daily lives. According to Capgemini’s new report, The Art of Customer-Centric Artificial Intelligence, more…

Why the Personalization “Hype Cycle” Is Over
August 20, 2020 at 8:15 am

After two decades of relentless progress, personalization is reaching its high-water mark. As deeper efforts yield declining returns, advertisers seeking to maximize effectiveness should balance their investments in data-driven targeting with a greater focus on creativity and storytelling.

6 Ways COVID-19 Has Changed Omnichannel Marketing
August 11, 2020 at 8:28 am

Since the start of the pandemic, we have been tracking how our clients have been adjusting to capitalize on the massive shift to digital channels, drive better engagement with their audiences, and create higher levels of trust and loyalty. Here are six big takeaways.