A Super Bowl ad costs a lot of money, so you’d think that a presidential re-election campaign would have its optichannel game down pat.
At the ANA International ECHO Awards last year, many of my judging colleagues saw this Destination Pride campaign from PFLAG Canada.
Conspicuously absent from many corporate strategic plans is a breakout of which consumer segments will represent their revenue growth.
Dive into some segmentation strategies can help you better understand your customer and the effectiveness of your marketing campaigns.
Hispanic-owned businesses represent one of the fastest growing segments of the U.S. economy. Yet, most Spanish-language websites
A standout in the B-to-B marketing field is David Ketchum, CEO of the demand generation agency Current Asia, and author of
Entering a new market is always tricky. Entering a new market in a country filled with customers who think differently, have different
Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.