At the ANA International ECHO Awards last year, many of my judging colleagues saw this Destination Pride campaign from PFLAG Canada.
Conspicuously absent from many corporate strategic plans is a breakout of which consumer segments will represent their revenue growth.
Dive into some segmentation strategies can help you better understand your customer and the effectiveness of your marketing campaigns.
Hispanic-owned businesses represent one of the fastest growing segments of the U.S. economy. Yet, most Spanish-language websites
A standout in the B-to-B marketing field is David Ketchum, CEO of the demand generation agency Current Asia, and author of
Entering a new market is always tricky. Entering a new market in a country filled with customers who think differently, have different
Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.
Learn a better approach to reaching customers around the world using the right strategy, the right message, and the right technology.