Target Marketing found seven key capabilities brands will need in order to improve customer journeys via omnichannel marketing.
We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and e-tailers. Today that’s changing, and omnichannel marketing has emerged as a main concern for marketers across all industries.
“Omnichannel” is a retail buzzword. But the omnichannel customer experience is no longer something other marketers can ignore.
Almost dating to ancient times, marketers have known to value and watch the customer journey in order to improve it. Now, they know they have to provide seamless omnichannel marketing to create conversions. But a phrase only slightly older — “It takes money to make money” — is still dogging them. That’s true because the […]
Check out the mini model and hear more about the multichannel campaign that delivered sales opportunities worth more than $10 million.