According to Shar VanBoskirk, vice president and analyst at research company Forrester Research, in her US Interactive Marketing Forecast, 2009 to 2014 whitepaper, marketing dollars will shift from traditional media to interactive marketing.
Despite the proven benefits, building, managing and optimizing mobile marketing databases can be an intimidating task. Those who take the plunge successfully give their customers the freedom and control to pick when and how they want to interact, resulting in measurable increases in brand loyalty and engagement. Here are six steps to help you optimize your mobile marketing database.
With mobile devices close to hitting the saturation point for the U.S. population and having become an essential tool in most users' daily lives, the siren call of mobile marketing has become a powerful tug on CMOs' agendas and budgets.
With 90 percent of Americans using cell phones, many marketers may not be surprised that studies are emerging showing that mobile customers convert at significantly higher rates than online consumers—even when viewing the same offer. The device that's often with them all day is a perfect one-on-one marketing opportunity. Now all marketers have to do is figure out exactly who's holding the phone.
While the industry buzzed and buzzed this year about social media (often using social media to do so!), another marketing discipline was steadily convincing a growing group of marketers to divert funds from offline channels. And while it likely will take another year or two to mature into a major player on the marketing front, mobile marketing has been putting up some convincing numbers.
Most top brands already have one, but all businesses need to get one: A chief content officer.
Heather Fletcher, senior editor of Target Marketing magazine, talks with Eric Harber, president and chief operating officer of Kirkland, Wash.-based HipCricket, during DMA09 in San Diego. Harber elaborates on mobile marketing strategies direct marketers should understand.
Advergaming has been around for years, but it’s never been more popular than right now—and for good reason. More and more, consumers congregate online for shopping, research and entertainment purposes. While tactics such as banner ads provide an opportunity to target online, they fail to engage consumers the way advergames can.
The only hard part of Publishers Clearing House's mobile marketing plan is going to be getting that huge check to fit in those tiny cell phones. In June, PCH launched two iPhone applications—PCH Trivia and PCH Slots—to begin its push into the mobile marketing arena. Historically a direct marketing giant, PCH expects a lot from this marketing channel that fits in the palm of a hand.