In light of rapidly evolving technology and changes in the way children use and access the Internet, the Federal Trade Commission is seeking public comment on the costs and benefits of an FTC rule designed to protect children online.
The Pew Research Center just released a fascinating, exhaustive (149 pages) study of millennials, ages 18 to 29. Called Millennials: Confident. Connected. Open to Change, it began in 2006 with a survey conducted in association with the PBS documentary series "Generation Next." This generation, of course, is what many direct marketers are targeting, and it's an elusive bunch. Millennials made their "passage into adulthood at the start of the new millennium" and are, overall, "confident, liberal, upbeat and open to change." Some of this flies in the face of the dour economy and indicates that most millennials believe it will improve.
Mobile marketing isn’t strictly reserved for B-to-C marketers. Business consumers and prospects are on the go often and increasingly are relying on their mobile devices to stay connected. That leaves a wide open opportunity for B-to-B marketers to take advantage of this emerging channel.
An increase in mobile opportunities, the death of the digital agency and targeted online display improvements are just three of 10 digital marketing trends Bruce Biegel discussed at a recent Direct Marketing Club of New York luncheon.
What's short, flat, and gives away skis and snowboards? It's slabs of cardboard—otherwise known as exhibit hall floor signs—that Lakewood, Colo.-based FirstBank turned interactive by slapping digital barcodes shaped like the snowboards and skis it was giving away onto its calls to action to winter sports fans attending ski film festivals in the Rocky Mountains.
According to Shar VanBoskirk, vice president and analyst at research company Forrester Research, in her US Interactive Marketing Forecast, 2009 to 2014 whitepaper, marketing dollars will shift from traditional media to interactive marketing.
Despite the proven benefits, building, managing and optimizing mobile marketing databases can be an intimidating task. Those who take the plunge successfully give their customers the freedom and control to pick when and how they want to interact, resulting in measurable increases in brand loyalty and engagement. Here are six steps to help you optimize your mobile marketing database.
With mobile devices close to hitting the saturation point for the U.S. population and having become an essential tool in most users' daily lives, the siren call of mobile marketing has become a powerful tug on CMOs' agendas and budgets.
With 90 percent of Americans using cell phones, many marketers may not be surprised that studies are emerging showing that mobile customers convert at significantly higher rates than online consumers—even when viewing the same offer. The device that's often with them all day is a perfect one-on-one marketing opportunity. Now all marketers have to do is figure out exactly who's holding the phone.