AR is an ideal tech for bridging print with the digital world, and yet so many in our industry are still sitting on the sidelines.
For brands who have tapped into the fast-growing influencer marketing space, is it appropriate to move forward with business as usual?
Smartphone battery-draining apps aren’t many consumers’ idea of fun.
Over time, the simplicity of Google’s results page has clearly eroded. The Google SERP today is visually very noisy, with lots of distr
Every marketer has done painstaking research to understand where mobile makes an appearance.
B2B text message marketing also is growing in popularity, and for good reason.
Marketing needs to change, because consumers might take a leisurely stroll through a shopping district and pop into a few stores.
This year, I want to take a more childish approach and write an SEO wish list for Santa.
Let’s take a moment to think about all the push notifications you received on your phone today.…
It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.