“Jurassic World: Fallen Kingdom” is summer’s latest blockbuster, and a geolocation AR app may just be its secret marketing weapon.
The Caribbean came to Grand Central Station last week as augmented reality (AR) technology brought eight Marriott International properties to life in Vanderbilt Hall.
I’m a big proponent of using an interactive approach to make the most of your event spend.
As consumers continue to shift toward mobile shopping, e-commerce retailers must take a hard look at site performance.
How can you best use augmented reality to help your brand stand out? AR is predicted to create $85B in revenue within five years.
IoT-enabled intelligent content is the future, and it will become increasingly important for customer acquisition and retention.
The transformation of retail banking has only just begun, with the pace of change only getting faster. The focus on digital delivery goes beyond online and mobile banking apps to the core of the entire banking operations. Without back-office modernization, the front-facing digital technologies will eventually fail to deliver the experiences expected by today’s consumer.
As in years past, this online event will explore the best practices, trends and case studies in direct marketing.
How can marketers trust ad spend is going to brand-safe inventory? Well, some of the safest inventory is at the tip of your fingers.