Mergers & Acquisitions

Silent Movies Sell Better, Says Facebook
February 12, 2016 at 8:00 am

Imagine being in a meeting. Now imagine being bored and opening up Facebook, only to be greeted by a goat-scream video that outs you as

Using Intent Data to Drive Customer Acquisition
September 24, 2015 at 8:00 am

B-to-C marketers should think of intent data as behavioral bread crumbs — like Hansel and Gretel hoping to find their way home, consumers leave small tidbits of intent throughout their path to purchase, clues that could ensure this path leads to your successful customer acquisition.