Attribution continues to be an issue for the travel and tourism industry as travelers hop from device-to-device and across websites
You spend tons of time making sure every word in your blog posts is perfect, but are you measuring the performance of these posts
Too often, there’s an overemphasis on process metrics like page views, open rates and list growth (subscribers, followers, friends…
Business is about to boom — only, it doesn’t. Instead, topline revenue declines by 10 percent. What went wrong?
Colgate ran a classic ad in the early 2000s that received a lot of attention: 80 percent of dentists recommend Colgate toothpaste.
There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t