Marketing Automation

Six Emerging Trends in Marketing Automation
September 12, 2007

More challenges await marketers than ever before, with channel proliferation and spiraling costs, along with an overcrowded media landscape that often gets in the way of effective customer communications. Meanwhile, complex internal processes, including outdated organizational structures and technologies, impede the business of developing offers. To overcome these challenges, 70 percent of marketers use some kind of marketing automation. That figure represents one of the findings in a new whitepaper released by New York–based Winterberry Group, and sponsored by the Direct Marketing Association’s Marketing Technology Council. Marketing Automation and the Enterprise Opportunity was produced after conducting in-depth interviews with more than 50 senior marketing