Market Research

Tourism Supports 1 in 10 Jobs
March 21, 2017 at 11:50 am

Travel and Tourism generated 1 in 10 of the world’s jobs in 2016 as the sector grew by 3.3 percent, outpacing the global economy for

Target Marketing's 2017 Media Usage Survey
March 8, 2017 at 12:02 pm

Marketers are finding the current political climate a difficult one to judge, and this week’s controversy about a Pepsi ad featuring model Kendall Jenner clearly illustrates that. The brand itself admits it “missed the mark” with the ad showing Jenner joining a nondescript political rally and handing a can of Pepsi to a police officer. […]

Media Usage Survey 2017
February 13, 2017 at 2:47 pm

How do you feel about the year ahead? What kinds of marketing do you think are going to pay off? What kinds do you think aren’t?