Travel and Tourism generated 1 in 10 of the world’s jobs in 2016 as the sector grew by 3.3 percent, outpacing the global economy for
Marketers are finding the current political climate a difficult one to judge, and this week’s controversy about a Pepsi ad featuring model Kendall Jenner clearly illustrates that. The brand itself admits it “missed the mark” with the ad showing Jenner joining a nondescript political rally and handing a can of Pepsi to a police officer. […]
The biggest takeaway in overall budget trends when we compare 2017 to 2016 is that the big picture hasn’t really changed at all.
When we look at whether companies are spending their money on acquisition or retention, the trend is clear and aggressive.
When it comes to expanding the tool box, many of the tactics and tech that had the highest percentage of rising budgets last year are
How do you feel about the year ahead? What kinds of marketing do you think are going to pay off? What kinds do you think aren’t?