Lists

Warner Music Rocks Fans Directly at SXSW
August 1, 2013

RFID-chipped wristbands for concertgoers. A Facebook RSVP form for SXSW and "couch-by-couch-west" music fans. WiFi-enabled cameras. Bluetooth picture transfers—from cameras to iPads to photo subjects' social networks. It's as if Warner Music Group (WMG) sang, "If there's a future, we want it/Now," instead of Paramore rock band lead vocalist Hayley Williams.

Direct Mail: 5 Ways to Save More
July 16, 2013

A perfectly executed direct mailing campaign can do wonders for growing a business’s popularity. Even though electronic marketing has skyrocketed in recent years, studies show that 65 percent of adults in the Millennial generation prefer to read something on paper ("USPS Household Diary Study"). If your mailing list is big and your mail is complex, direct mail campaigns can get expensive quickly. However, there are still plenty of ways to keep your direct mail fresh without breaking the bank. Here are five

How to Prepare for Yahoo’s Release of Inactive Email Accounts
July 11, 2013

In an effort to breathe life into Yahoo's products, the company announced it would be releasing inactive email accounts unless the current owner logs in again before July 15. After that, the identifications will be available to anyone, and will be ready to use by mid-August. Yahoo is not releasing how many emails will be up for grabs, but the number will have a great impact on anyone managing email lists.

Hotlists: New and Updated Files on the Market
June 27, 2013

This week, Hotlists has identified A Moving Experience - Self Reported Magazine Subscriber Changes of Address from Avrick Direct, LimitlessSingles.com - Members from Leon Henry, and Reliable Office Supplies from MeritDirect as the lists marketers should test.

My 9 Insider Tips to Build Your Email List For Low or No Cost!
June 3, 2013

Whether you're an entrepreneur, corporation or online publisher, the power of the lead is critical in growing your business … and your email list. Leads, also known as prospects, are typically the entry level point of the sales funnel. 

2 Ways to Use Competitive Intelligence on Email Subscriber Lists
May 29, 2013

If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no perfect size for an email list. It varies based on industry, audience and business. However, most marketers can, and do, measure the monthly rate of growth using their own numbers as a benchmark. If you’re currently doing this, I’ll show you two new ways to measure the growth of your list using data from third-party competitive intelligence tools—so you can be not only best in class, but also be better than your competitors

A Novel Approach to Direct Mail: Lifestyle-based Analytics
May 22, 2013

Despite the fact that our world is becoming more and more digital, direct mail can still be an effective tool for healthcare marketing campaigns. It can be highly informative, easy to track, and often an optimal way to reach older populations who don’t use computers, smartphones and tablets as much as younger generations. Still, a direct mail campaign is only as good as its list, and finding an effective list is a key challenge for any campaign. When it comes to healthcare, many people do not opt-in to receive information about their diseases

Colleges Using Direct Mail Tailored to Individual High Schoolers
April 9, 2013

Elizabeth Pagliei, 16, from DePaul High School, is in the college-search process. She is studying with tutor Anousheh Shafa. The slick, glossy fliers, postcards and sometimes-personalized letters that arrive in the mailboxes of college hopefuls throughout North Jersey are all part of a carefully targeted effort to match students with schools. Admissions offices often work with marketing companies savvy in the direct mail approach to help them recruit students from specific areas and those with certain talents, interests and test scores. It's a strategic process that includes

List-building 2.0: 7 Tips for Using ‘Power’ Polls For Prospecting
April 8, 2013

Most people know Web 2.0 is simply the evolution of the Internet into an environment of interactivity, reader participation and usability. Web 2.0 opens up the dialog between user and website or blog. This connection can help generate traffic and a viral buzz.

Love Your List
April 1, 2013

Most B-to-B marketers are drawn to practices that are simple and proven to work. In a deadline-driven, fast-paced world, marketers need to rely on proven techniques to avoid paths that might cause them to stumble. This is especially true when it comes to building a direct marketing list, whether it is for a calling campaign, direct mail or email.