Penton Launches 'SmartReach' Marketing Data to Enhance Audience File
April 1, 2014

Penton, a leading professional information services company, today formally announced that it has formed Penton SmartReach, a division focusing exclusively on the development, management and delivery of targeted data and subscriber information to help direct marketers identify, reach and activate more prospects and generate more effective leads. The database has 16 million business-to-business records, representing 7.8 million unique businesses.

Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014
March 13, 2014

The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:

As in years past, sessions explore direct marketing best practices, trends and case studies. The focus is how you can make the most of your direct marketing efforts in the upcoming year.

Ruth Stevens, eMarketing Strategy Consultant; Brian Kurtz, Vice President of Boardroom Inc.; and Ted Grigg, Direct Marketing Consultant and Strategist at DMCG, LLC, among many others.

Session topics include:
*Responsive Design for Today's Mobile & Tablet World
*Headlines, Calls-to-Actions & Teasers that Make Money
*Direct Mail Formats That Work
*The Building Blocks of B-to-B Content Marketing
*Lead Generation Strategies That Succeed

And many more!

Lead Generation Strategies That Succeed (2014 Direct Marketing Day @ Your Desk Virtual Conference Session)
March 13, 2014

Click above/below to view this webinar, originally offered as a session at 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo.

We will look at some basic planning guidelines and strategies to help you build new lead generation successes for your company.  The presentation will share strategic insights that relate to balancing top line AND bottom line sales results, working with the sales team, and the importance of testing multiple channels for long term success.

Takeaways will include:

  • Barriers to lead generation success and how to resolve some of them
  • Understanding outbound versus inbound lead generation
  • The foundations for successful lead generation planning
  • The importance of math in setting lead generation objectives and strategies
  • Lead quality
  • A few lead generation models

Click here to view this session.

Old Rules for New Marketing: How Modern Marketing Builds on Traditional Strategies (2014 Direct Marketing Day @ Your Desk Virtual Conference Session)
March 13, 2014

Click above/below to view this webinar, originally offered as a session at 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo.

Data-driven marketing is "the new black" in customer engagement.  What many successful multi-channel marketers are finding out is that our roots in good old direct and database marketing are powerful assets in our new "big data" world. Strategies like segmentation, targeting, responsive-marketing and next-best offer are not new concepts, but they do have new flavors, digital and non-digital applications and opportunities.  Find out from this panel of multi-channel marketers how to use traditional marketing techniques to your advantage.

Click here to view this session.

3 Direct Marketing Secrets Every Marketer Needs to Know
March 10, 2014

It's an ambitious title. What could every marketer really need to know? Especially crossing online and offline? Well, I've had the chance recently to work a lot with keynote speaker, direct marketing teacher and former Target Marketing "Direct Marketer of the Year" Brian Kurtz, and I can vouch that he knows many more than three things every direct marketer should know. Here are three of his brighter gems

Beware of Dubious Data Providers: A 9-Point Checklist
March 7, 2014

Are you hounded by email pitches offering access to all kinds of prospective business targets? I am, and I hate it. As a B-to-B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. So, over time, I have come up with a nine-point assessment strategy to help marketers determine the likely legitimacy of a potential vendor, using approaches that can be replicated by anyone, at arm's length.

More Customers, Please!
February 1, 2014

The idea behind targeted marketing is to make your efforts more effective—to deliver more return for every dollar spent—by targeting people more likely to become your customers. For most marketers, the best place to start is with your current customers, who like your products and services and buy them repeatedly. So when looking for new customers, it only makes sense to target prospects who share key characteristics with your current customers.