Hotel Managers
June 1, 2003

By Lisa Yorgey Lester Hotel or lodging managers ensure the comfort of their guests, whether these guests are vacationers or weary travelers. In addition to making sure reservations, check-in and check-out processes run smoothly, a hotel manager is responsible for promoting hotel services, such as spas, fitness centers and restaurants. In 2000, lodging managers accounted for approximately 68,000 jobs, and earned a median annual salary of $30,770, with the middle 50 percent earning between $23,670 and $41,830, according to the U.S. Bureau of Labor Statistics. All hotel managers are not equal; they have an array of titles and diverse responsibilities. The size of

Enhance What You've Got, to Get What You Want
April 1, 2003

By Hallie Mummert As a direct marketer, you probably often ask yourself, "What do I know about my customers? What do I know about my prospects?" But you really should ask yourself: What do I need to know about my customers and prospects to help me market smarter? A great place to start is your own transactional data. But this isn't always enough to tell you which offer is the best one for the second sales attempt— or, more precisely, which customers might not respond to a cross-sell offer, say for car insurance, because they don't own cars. To enhance your relationship

Compiled Lists - Take a Second Look (968 words)
August 1, 2002

By Lisa A. Yorgey It's Time to Take a Second Look Compiled files have long been the stepchild of the list universe—often passed over in favor of transaction-based response lists. While these massive databases are not desirable for every marketer, the breadth and depth of information they contain are vital to many high-volume mailers, and may be worth a second look by other mailers faced with declining list universes. Compiled files have evolved from their "phone book" predecessors. Today, there are few pure compiled lists, says David Schneider, vice president of sales, Knowledgebase Marketing. The sources still are

Making B-to-B Lists Work
July 1, 2000

by Denny Hatch Many will disagree with Lee Kroll's statement. But I, for one, think he's dead on. Read on, consider all of the challenges the b-to-b marketer faces when it comes to lists, and decide for yourself. Consumer Direct Marketing The universe has roughly 110 million households. Most receive mail in a box or through a slot in the front door. They answer their own telephones. True, in the words of Chicago freelancer Lea Pierce, "All mail is opened over the wastebasket." But, chances are pretty good that if you want to reach consumers, your messages will either get into their hands or

Ways to Save on Lists (807 words)
December 1, 1998

by Ed Burnett Strategies to consider for making the most of your list BUDGET in 1999 It's almost the new year, the time of resolutions. And for direct mailers, a smart resolution to make at any time is to pay more attention to the lists we mail, especially for prospecting. Smart list work pays off in two huge ways. First, you save money on the three "P's"—postage, paper and printing—because you're not sending out wasted mailings to the wrong folks. This is particularly important next year as we face another postal rate hike. Second, by paying close attention to list selections, you