How many National Do Not Call List violations does it take to get yourself a class-action lawsuit? The magic number would appear to be 57,606,609—or at least it is in the case of "United States of America, and the States of California, Illinois, North Carolina, and Ohio v. Dish Network, L.L.C.," currently working its way towards a verdict.
While a strong online presence benefits both businesses and customers, it creates a host of legal issues for businesses and their online marketing strategies. As new technology continues to emerge, new issues will arise and, as a result, businesses that choose to engage in digital advertising will need to remain vigilant of, and current with, new and revised regulations
The International Consumer Electronics Show (CES), held last week in Las Vegas, wasn't all glitz and glam over the latest and greatest gadgets. Amidst all the hype over the next wearables, 4K-everything, and self-driving cars of the future, Federal Trade Commission Chairwoman Edith Ramirez delivered a speech on her—and, we can fairly assume, the FTC's—serious concerns surrounding the future of big data and the Internet of Things.
What kind of world have we become? To see Sony, theater owners and distributors initially cower over release of "The Interview," in the face of a cyberterrorist threat was—and is—unnerving. Clearly, businesses feared that Sony's victimhood would be exported to others. Yes, the movie eventually was released online and in limited theaters, but the initial fear expressed was disconcerting, to say the least.
Alright, direct mailers, admit it: At one point in your life, you've been frustrated by a piece of so-called "junk" mail. Nobody is just born understanding the crucial importance of a healthy direct mail campaign, and there are many consumers who never will. Apparently that's strongly the case in New Jersey, as recent news from the state legislature suggests that some drastic changes may be in store.
In today's digital era, people are grappling with the difficult issue of using technologies that make their lives better or easier, but also erode their fundamental rights and values. While these tools enable people to communicate and connect with the world, they often impinge upon a user's right to privacy, free speech and an online existence. As ongoing political and legal disputes around the globe — chiefly involving Google — have shown, these technologies also frequently fail to offer people the right to be forgotten.
Whether the issue is privacy, data security or spam, we never seem far from the specter of governments taking actions that would knock the pillars out from under the best direct marketing plans. At DMA2014 in San Diego, we got the chance to talk to DMA's VP of Government Affairs Rachel Nyswander Thomas about where we might see trouble coming, and what marketers can do to keep the politicians on their side.
Do you ever feel like you're being watched? Well, even if you don't, you
probablydefinitely are. We live in a post-Snowden world; this is now common, garden-variety knowledge that the NSA is observing every facet of our increasingly mechanistic society. And lest anyone naïvely think our print mail was the last bastion of privacy, The New York Times recently helped make us widely aware of earlier news from Politico that is no longer the case.
In mid-September, we flew into Philadelphia from France and followed the crowd to passport control and baggage claim. We have been through this drill a gazillion times. It is always quick and efficient. The officers may ask where we've been and why and how long we've been away. They are polite, pleasant, sometimes chatty.
Here's an AP headline and lede last week: "Americans Living Longer as Most Death Rates Fall"—Americans are living longer than ever before, according to a new government report filled mostly with good news. U.S. life expectancy inched up again and death rates fell.