Lead Generation

Edgell Introduces New Lead-Gen Platform
March 15, 2011

B-to-B media company Edgell Communications announced a revamped lead-generation platform that enables lead nurturing and customized reporting options. Edgell's updated product offers individualized lead portals to access leads on demand; custom reporting options that align with customer relationship management systems; custom polling capabilities to allow further qualification of leads; custom filtering options to allow lead reports based on demographics and geography;

6 Surefire Steps to Content that Generates Demand and Drives Revenue
March 9, 2011

When it comes to generating B-to-B demand, content is King. Not brochure-ware, but content that speaks directly to your prospect, propels the conversation, and advances the sales cycle. This article is a crash course on how to create a visual content framework required for successful demand generation, in six simple steps.

Reply.com Receives Patent For Lead Marketplace
March 1, 2011

Reply.com today announced the issuance of a patent for its Lead Marketplace System and Methods with Ping Campaigns. Reply.com is the leading auction marketplace for the acquisition of locally-targeted and category-specific customer prospects.

An Intercepted Letter to ... Google
February 24, 2011

Dear Google: I'm writing because I'm still concerned about the mailings you've been sending me. I'm worried they are sullying your reputation as being smart and savvy. The direct mail you've been sending me the last year misses the mark. It's embarrassingly unprofessional and appears you don't know what you're doing. I'm guessing it's also ineffective.

Kampyle: Start Conversations to Increase Conversions
February 10, 2011

New information from lead generation hub Kampyle indicates that brands may have all the information they need, in hand, to start generating more sales - starting with the information left in customer feedback forms. Those little forms that take up space on your hard drive may be more lucrative than you thought. Kampyle's research shows an increase in conversion rates of up to 45% by companies to utilize feedback form information to start conversations with their customers. Kampyle's system uses a system of auto-response emails or sales calls to contact customers who have left feedback. Basing a sale call

Startup Uses Tweets to Predict Purchases
January 26, 2011

A social analytics startup claims it can isolate tweets that are potential sales leads. Launching in beta on Tuesday, Viralheat‘s Human Intent simplifies lead generation by helping businesses pinpoint social media users on the cusp of making purchasing decisions.

3 Tactics to Update the Offer
January 12, 2011

Chances are, if you're doing direct marketing, you already have a good offer. But it may not be working as well as it used to, or you simply may want to try something new.

Acquisition Analysis
January 1, 2011

For every marketing channel, there are two critical components: the cost of acquiring a new client and the lifetime value (LTV) of that client.

Big Qs 
of 2011
January 1, 2011

Target Marketing magazine reached out to some of the most knowledgeable people in the direct marketing industry to find out what they believe are the biggest issues facing direct marketers today and what questions your company needs to be able to answer to thrive in the coming year and beyond.