A case study with “a return of over 1,000 times what we invested” on a lead generation campaign is one worth reading for any marketer.
B2B marketers understand the importance of qualifying a lead before it goes to a salesperson.
To tell the story of a new McNellie’s Restaurant, TPSi combined the power of printed communications and locr geomarketing solutions for a direct mail campaign.
Mortgage loan originators are racing to qualify inbound prospects with the greatest likelihood of conversion. But, they often run into costly speedbumps in the form of missing, false and inaccurate data.
Marketers need to choose email programs based on the overall strategy of what they want to accomplish. It can be a huge challenge, but our new study will show you what’s working for your fellow marketers and what’s not -- information that we hope you can use to focus your thinking and organize your planning.
Inbound leads that drive the growth of a company suffer from an identity crisis because most of the time they don’t know who they are.