Internet Marketing

eView: It's No Longer a Mail-Dominated World
May 28, 2009

Ah, the mail. In the late 1600s, people were forced to wait for a friend or relative headed in the same direction to send a letter. In 1775, the Continental Congress named Benjamin Franklin postmaster general, and he surveyed routes for shorter and faster service. In April 1860, a group of entrepreneurs came up with the idea of using mounted riders rather than stagecoaches to deliver mail across shorter routes.

5 Ways to Improve Your Behavioral Targeting Campaigns
May 7, 2009

Behavioral targeting (BT) is a hot topic among interactive marketers. After slow growth for several years, use of the technology grew 50 percent, from 16 percent of interactive marketers in 2007 to 24 percent in 2008.

Special Delivery
May 1, 2009

Launched by two active but frustrated fathers who grew tired of having to race to stores at all hours of the night to replenish their children's diaper supplies, has soared to $89 million in sales in just four and a half years. The online retailer's mission is simple yet effective when carried out properly, which appears to have done: "To make moms' lives easier by delivering all the necessary baby products in a timely manner with great customer service," says CEO/Co-founder Marc Lore.

The 3 Pillars of Viral Marketing, Part 2
April 23, 2009

This week, in part two of this multipart series, I offer a case study that puts the three pillars of viral marketing discussed last week — targeting your audience via social media; reaching your audience by pinpointing influencers and enticing them to become brand ambassadors; and creating the right call to action by analyzing what your audience is into and designing campaigns based on this information — into action.

How to Make the Most of Your Corporate Blogs
April 16, 2009

It’s extremely valuable for businesses to understand what the "social" in social media really means, and where its power lies, before launching any social media tactic. The social phenomenon is all about people. People are less influenced by brand and aren’t trusting institutions anymore. As the collapse of the advertising industry is showing us, people are tired of businesses trying to sell products through interruption.

Video can be highly effective as a persuasive and engaging...
April 15, 2009

"Video can be highly effective as a persuasive and engaging form of web content. But all too often, it's ... well, not. Online video must be engaging before it can be persuasive. Just as with getting someone to read an entire article, the idea is to get someone to start watching, and keep watching until the end, or at least to the point where you prompt the viewer to take a desired action."

—April 9, "Persuasive Online Video Strategies That Prompt Action," posted by Brian Clark, Copyblogger