In "real life," the best way to start a conversation is either to ask people about themselves or to offer them something. Simple enough, but sometimes marketers forget these time-tested truths. Moms have high expectations of brands these days, and savvy moms don't easily give away money or their email addresses without getting something in return.
(Weymouth, MA & Philadelphia, PA) April 13, 2010 - InfoTrends and North American Publishing Company (NAPCO), organizers of the InterACT! Conference, announced today that GMC Software Technology has signed as a Platinum Sponsor. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.
(Reuters) - The further integration of Arabic language capabilities in internet and other technological architecture will grant millions access to the digital world, Microsoft and Google executives said.
Despite the ubiquitous buzz around social media, most small businesses today aren't using basic online tools readily available to them to help grow their businesses, according to the latest small business survey by Citibank.
As digital marketing enters a new decade, the need for reliable methods of online audience measurement is more prevalent than ever. While advancements in technology have created new forms of digital media, traditional audience measurement systems have failed to keep pace with changes in consumer behavior.
Signs of life are returning to the Internet-ad business after the harshest year since 2002, with a new report on Wednesday showing that U.S. online-ad spending started to pick up again during the second half of 2009.
More than 73 percent of respondents to a marketing survey conducted by digital marketing technology company Datran Media believe advertising revenues will increase in 2010.
We live in an age when consumers are lodged more firmly than ever behind the wheel. While technology has produced many new and innovative ways to market to consumers, there's also been a proliferation of ways in which those same consumers can choose not to be marketed to. Welcome to the New Marketing Democracy.
Double-digit growth is set to return to the online ad market this year, according to IDC. The market research firm says it expects online ad spending to jump 12.6 percent to $29.7 billion in the U.S. By contrast, spending dropped 2.4 percent in 2009.
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