Internet Marketing

Industry Experts Weigh In: Marketing That Matters
June 23, 2010

Earlier this month, I participated in a professional development and networking event for alumni of the Integrated Marketing Communications (IMC) graduate program at Northwestern University's Medill School of Journalism. I spoke with some of my colleagues about how they define performance marketing and what they envision for the next generation of performance marketers, and they shared valuable insights about its growth and accountability.

Michael Della Penna's Conversations: 5 Essential Technologies to Ignite and Manage Conversations
June 17, 2010

This month’s blog is all about the tools necessary to support a successful conversation. Over the last decade, I’ve had the privilege to be involved in building solutions that help brands connect and communicate with their customers and prospects. It's from that experience that I present the five most essential tools in creating and sustaining a successful conversation with customers and prospects.

Is SEO Copywriting Just Good Copywriting?
June 2, 2010

"So many marketers make basic mistakes when it comes to online copywriting by trying to make web pages be all things to all people. The goal of effective SEO copywriting is that it start the sales cycle. Get a highly targeted prospect in the door, maybe a content landing page, and then start the engagement and attention from there. Conversion is just part of the process and probably not the first part of the process."

—John Jantsch, June 2, 2010

5 Ways to Reach Women Online
May 13, 2010

Women make 85 percent of the purchasing decisions in households, making them a powerful force and savvy demographic that must be spoken to in their language, on their turf and with careful consideration. Don’t worry, it’s not really that complicated! Women will share their preferences with marketers as long as they ask the right questions and show that they’re listening to their answers by sending them only what they want. Here are five key ways to reach them online.

Pitney Bowes Joins InterACT! Conference as Platinum Sponsor
April 29, 2010

(Weymouth, MA & Philadelphia, PA) April 14, 2010 - InfoTrends and North American Publishing Company (NAPCO), organizers of the InterACT! Conference, announced today that Pitney Bowes has signed as a Platinum Sponsor. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.

How to Build a Productive Digital Dialogue with Modern Moms, Part 2
April 29, 2010

In "real life," the best way to start a conversation is either to ask people about themselves or to offer them something. Simple enough, but sometimes marketers forget these time-tested truths. Moms have high expectations of brands these days, and savvy moms don't easily give away money or their email addresses without getting something in return.