Internet Marketing

How to Build a Productive Digital Dialogue with Modern Moms, Part 2
April 29, 2010

In "real life," the best way to start a conversation is either to ask people about themselves or to offer them something. Simple enough, but sometimes marketers forget these time-tested truths. Moms have high expectations of brands these days, and savvy moms don't easily give away money or their email addresses without getting something in return.

GMC Software Technology Joins InterACT! Conference as Platinum Sponsor
April 27, 2010

(Weymouth, MA & Philadelphia, PA) April 13, 2010 - InfoTrends and North American Publishing Company (NAPCO), organizers of the InterACT! Conference, announced today that GMC Software Technology has signed as a Platinum Sponsor. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.

Microsoft, Google Eye Arabic Web Growth potential
April 26, 2010

(Reuters) - The further integration of Arabic language capabilities in internet and other technological architecture will grant millions access to the digital world, Microsoft and Google executives said.

Online Audience Measurement: Don't Just Measure - Discover
April 14, 2010

As digital marketing enters a new decade, the need for reliable methods of online audience measurement is more prevalent than ever. While advancements in technology have created new forms of digital media, traditional audience measurement systems have failed to keep pace with changes in consumer behavior.

Online Ads Show Signs of Pickup
April 8, 2010

Signs of life are returning to the Internet-ad business after the harshest year since 2002, with a new report on Wednesday showing that U.S. online-ad spending started to pick up again during the second half of 2009.

4 Ways to Win Elections in the New Marketing Democracy
March 25, 2010

We live in an age when consumers are lodged more firmly than ever behind the wheel. While technology has produced many new and innovative ways to market to consumers, there's also been a proliferation of ways in which those same consumers can choose not to be marketed to. Welcome to the New Marketing Democracy.

Online Ad Market Improved in Fourth Quarter
March 23, 2010

Double-digit growth is set to return to the online ad market this year, according to IDC. The market research firm says it expects online ad spending to jump 12.6 percent to $29.7 billion in the U.S. By contrast, spending dropped 2.4 percent in 2009.

Buzz Building: 7 Steps to Social Media Marketing Success
March 22, 2010

Learn how to thrive in today's social marketplace by creating compelling content, enabling fans to spread the word and monitoring social activity to gain deeper insights. Silverpop’s latest white paper offers 7 tactics for social media success. Download your copy today!