Geotargeting

When Micro-moments Deliver Big ROI
November 9, 2017 at 8:00 am

We look at our phones 30 times a day. And in these brief interactions with — also known as “micro-moments” — we make lots of decisions.

GPS Marketing Slow to Take Hold
June 7, 2017 at 8:00 am

Slow and steady wins the race to location-based marketing acceptance, according to Target Marketing’s study, “Marketing Mix Trends 2010

Why Hyperlocal Is Your Next Target
May 18, 2016 at 8:00 am

The same platforms that created the global locationless community are still the best way to connect on an intimate, hyperlocal level.

3 Ways to Use Location to Increase Sales
May 2, 2016 at 8:00 am

Mobile has fragmented consumer behavior into hundreds of fleeting intent-driven moments, but they’re still shaped by the physical world