Geotargeting

Why Localizing National Campaigns Is Critical as Economies Reopen
July 21, 2020 at 9:04 am

As the country continues to reopen in staggered stages, the rules and regulations vary greatly by state – in some places even by region and county. This situation has restored the need to localize large national campaigns, and highlighted the importance of attribution and granular geographic targeting.

When Micro-moments Deliver Big ROI
November 9, 2017 at 8:00 am

We look at our phones 30 times a day. And in these brief interactions with — also known as “micro-moments” — we make lots of decisions.

GPS Marketing Slow to Take Hold
June 7, 2017 at 8:00 am

Slow and steady wins the race to location-based marketing acceptance, according to Target Marketing’s study, “Marketing Mix Trends 2010