If you’re looking to market to the under-30 age group of Millennials, Gen Z, and upcoming Gen Alpha, TikTok is the place to explore.
The spending power of Gen Z and Millennials combined with the increasingly saturated retail market has made attracting repeat customers an interesting challenge for companies of all sizes. Compose[d] conducted a research survey to unearth loyalty leanings and triggers among both Gen Z and Millennial consumers.
Unlikely industries are emerging as major opportunity zones for influencer campaigns during the pandemic and beyond.
Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically.
The global big data market is projected to grow to $103 billion by 2027, more than double its estimated market size in 2018 — and a great deal of that data is being used to power better interactions between brands and their customers. Let’s look at the state of big data’s role in marketing going into 2020 and beyond.
It is crucial for marketers to hone their strategy for communication with both Gen Y and Gen Z in today’s market.
The hype about marketing to Millennials is so abundant that it’s borderline tiresome.
TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation.
Last year, I reported on some of the things my students wrote about who gains from the value exchange of convenience-for-personal-data.