Social media has been a key part of this generations’ formative years, and in return, Gen Z has altered social media.
Gen Z is completely shifting the way advertisers work.
With the advent of the internet and social media, choosing the right marketing channel to distribute your message is more complicated.
Best Buy’s health tech offerings seem to be similar to Life Alert’s tech — a button device, mobile and app options, and a call center.
Advertising to the emerging Gen Z consumer is both as challenging and simple as it has ever been, which is an oxymoron in itself.
Digital marketers see future lifetime value is always bigger when you’re going to live another 50 to 70 years.
Millennials may have more educational debt than any previous generation, but they also have disproportionate spending power.
Looking at direct mail through the lens of targeting by generation can be instrumental in increasing your response rates.
While marketers often send explicit messages, they can also appeal to a customer’s sense of ingroup and outgroup in more subtle ways.