It is crucial for marketers to hone their strategy for communication with both Gen Y and Gen Z in today’s market.
The hype about marketing to Millennials is so abundant that it’s borderline tiresome.
TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation.
Last year, I reported on some of the things my students wrote about who gains from the value exchange of convenience-for-personal-data.
The tactile is personal and marketing that feels personal is more likely to be trusted.
Millennials and Generation Zers have both broken out of a shell that generations prior were determined to mold themselves to.
Over the past year, “Here’s What Counts” opined on several topics.
Boomers are keeping print very much alive, because it’s their preferred method of media consumption.
Social media has been a key part of this generations’ formative years, and in return, Gen Z has altered social media.