The tactile is personal and marketing that feels personal is more likely to be trusted.
Millennials and Generation Zers have both broken out of a shell that generations prior were determined to mold themselves to.
Over the past year, “Here’s What Counts” opined on several topics.
Boomers are keeping print very much alive, because it’s their preferred method of media consumption.
Social media has been a key part of this generations’ formative years, and in return, Gen Z has altered social media.
Gen Z is completely shifting the way advertisers work.
With the advent of the internet and social media, choosing the right marketing channel to distribute your message is more complicated.
Best Buy’s health tech offerings seem to be similar to Life Alert’s tech — a button device, mobile and app options, and a call center.
Advertising to the emerging Gen Z consumer is both as challenging and simple as it has ever been, which is an oxymoron in itself.
Digital marketers see future lifetime value is always bigger when you’re going to live another 50 to 70 years.