Generational Marketing

How Brands Can Build Loyalty in the Era of the Millennial and Gen Z
July 23, 2020 at 3:06 pm

The spending power of Gen Z and Millennials combined with the increasingly saturated retail market has made attracting repeat customers an interesting challenge for companies of all sizes. Compose[d] conducted a research survey to unearth loyalty leanings and triggers among both Gen Z and Millennial consumers.

The New Data Reality for Marketers
April 6, 2020 at 9:38 am

The global big data market is projected to grow to $103 billion by 2027, more than double its estimated market size in 2018 — and a great deal of that data is being used to power better interactions between brands and their customers. Let’s look at the state of big data’s role in marketing going into 2020 and beyond.