Digital marketers see future lifetime value is always bigger when you’re going to live another 50 to 70 years.
Millennials may have more educational debt than any previous generation, but they also have disproportionate spending power.
Looking at direct mail through the lens of targeting by generation can be instrumental in increasing your response rates.
While marketers often send explicit messages, they can also appeal to a customer’s sense of ingroup and outgroup in more subtle ways.
The holidays are nearly upon us, and brands have begun gearing up to knock down prices and pull as…
By marketing to Millennials, brands are rediscovering that print is an engagement goldmine. What’s surprising them, however, is how
Gen Z marketing needs to go as retro as its audience: being value-driven, providing affordable value, involving print in daily life and
It’s hard to go a day without reading an article about the brands and industries millennials are killing off.