Marketers love it when a campaign goes viral. And it's even better if it's for a good cause, right? While there are few who would question that reasoning, Vox does. The site takes a look at statistics showing nearly 600,000 Americans die of heart disease each year and a 2013 campaign raised $54 million to find a cure. But "celebrities and the entertainment value" of the #IceBucketChallenge for ALS drove $23 million in donations for a disease that kills between 5,000 and 6,000 people in the U.S. each year.
So, this week we got iced. DonorPro challenged FundRaising Success with the ALS "Ice Bucket Challenge." If you've been living under a rock, this is how it works: Within 24 hours of receiving the challenge, either get a bucket of ice water poured over your head (and post a video of the action online) or donate $100 to ALS. You can catch all our cold wetness in the video below. I opted to be the "dumper" rather than a "dumpee," as age does have its privileges!
On Tuesday afternoon, Target Marketing Publisher Drew James removed his spectacles and donned a T-shirt and shorts in preparation for having a freshly prepared, ice-filled and sloshing bucket of ice water poured over his head for the benefit of the ALS Association. If that sounds familiar, it's because the association reports in a news release titled "Ice Bucket Challenge Still Going Strong" that as of Wednesday, many existing and 637,527 new donors gave $31.5 million to the charity between July 29 and Aug. 20—compared with $1.9 in donations during the same time period in 2013.
Robin Williams was selfish when he committed suicide, because it ruined his day, an acquaintance told me on the train on Monday night. With the news just 90 minutes old on the East Coast, my acquaintance was probably trying to be funny. This acquaintance, though, was no Robin Williams, whose gift for comedy still unites generations. My seatmate, however, did bring up one of the most important ways nonprofits can bring about positive outcomes from this tragedy: education, including correcting misconceptions, and fundraising for suicide prevention.
In early July, Peggy and I attended the Bridge Conference in D.C.—a gathering of the world's leading fundraisers. Passionate professionals described how to save children, clean the environment, eradicate disease and feed the hungry. Thrilling! "Save the SS United States!" The following week, The New York Times ran a story:"Keeping a Historic Ship Afloat." For 10 years, the United States—completely gutted—has turned Philadelphia's waterfront into a slum.
CNN reports that its 3-year-old investigation into Quadriga Art's activities on behalf of the Disabled Veterans National Foundation found that QA took almost all of the money raised for DVNF and provided nothing of value to veterans. As a result, "the New York State Attorney General's office has reached a nearly $25 million settlement with one of the nation's biggest direct mail companies."
On June 20, 2014, the executive team of the Metropolitan Opera signed a full-page advertisement in The New York Times. The title: "An Open Letter to Opera Lovers from the Board of the Metropolitan Opera." The lede: "As readers of The New York Times know, the Metropolitan Opera is currently in the midst of contract negotiations with 15 of the 16 unions representing employees that work at the Met.
Last week, a story broke about the Senate Banking Committee looking to phase out Fannie Mae and Freddie Mac, those government-sponsored agencies that guarantee home mortgages. Fannie and Freddie backed the home loans of millions of borrowers with lousy credit histories. The result: the $817 billion bailout by the federal government back in 2008. Enter Bruce Berkowitz
Are your email communications to donors simply a copy of messages from your other communication channels, like your direct mail appeals? If so, you might not be leveraging the benefits of email in your donor communications. Email is an excellent tool for nonprofit organizations. It’s relatively inexpensive when compared to direct mail; it’s immediate and allows for flexibility; and it can yield quick results both in terms of donations and analysis. But when integrated with your direct mail messaging, email becomes a more powerful channel to communicate with donors. Here are five best practices for integrating your nonprofit organization’s email
In the last 10 years, more than 106,000 direct mail offers were received by Who's Mailing What! Before the Great Recession, WMW! averaged 12,600 offers a year (2004-2008), but since 2009, the annual volume has decreased to an average of 8,720.