According to fundraisers, successful efforts use stories to motivate. This direct mail campaign shows another tool that can be used.
Direct mail freemiums can seem pretty dull but sometimes a tactic makes me sit up and take notice … and it all started with dying bees.
People hear the word “wasp” and think of the stinging insect, but in this case it’s an acronym for Women Airforce Service Pilots.
A candidate for office sends out mail that gets attention, but for the wrong reason. Here are three techniques to use to stand out.