Covenant House's email begins with a stark image, but moves into describing how the donor helps the group accomplish its mission. Please complete this form to download a PDF of the entire email.
According to fundraisers, successful efforts use stories to motivate. This direct mail campaign shows another tool that can be used.
Direct mail freemiums can seem pretty dull but sometimes a tactic makes me sit up and take notice … and it all started with dying bees.
People hear the word “wasp” and think of the stinging insect, but in this case it’s an acronym for Women Airforce Service Pilots.
A candidate for office sends out mail that gets attention, but for the wrong reason. Here are three techniques to use to stand out.
Capitalizing on AMC’s hit series “The Walking Dead,” Make-A-Wish America partnered with website Omaze to offer fans of the show an opportunity to win a trip to New York Comic Com, attend a Season 6 premiere event on Oct. 9 and have lunch with one its stars for a $10 donation.