As America alternately celebrates and copes with the results of the country’s most grueling and contentious presidential election since
The Bike MS: City to Shore Ride is a celebrated annual event where approximately 7,000 cyclists take to the road in an effort to
As America alternately celebrates and copes with the results of the country’s most grueling and contentious presidential election since its birth, nonprofits are already looking ahead. Wednesday, we talked immediate reaction to a Donald Trump presidency. Today, we’re looking at the numbers. They don’t look great. The Tax Policy Center, a joint venture of the […]
When running a gala, an auction or a campaign, don’t use up volunteer time making sure the numbers are right — automate the process
I love reading direct mail and email. Not just because it’s my job, but because of the insights that I get, and can pass on to others. Fundraising campaigns are particularly interesting because of how much they rely on emotion, content, and storytelling to drive action. The kinds of things some marketers in the for-profit sector should pay more attention to. Since 2006, NonProfit PRO, a sister brand of Target Marketing, has held the Gold Awards for Fundraising Excellence. I’ve been honored to be a judge for that entire time, and will be again this year.
Well, the two major parties have just finished their national conventions, but this very strange election year is far from over. For better or for worse. In 2016, direct mail is still an effective way to raise money for a political campaign and get people to the polls. Here are some thoughts about two recent direct mail efforts from the Clinton and Trump campaigns.