The CabinetM TopShelf: Fundraising
September 29, 2016 at 11:42 am

The Bike MS: City to Shore Ride is a celebrated annual event where approximately 7,000 cyclists take to the road in an effort to raise awareness and funds for Multiple Sclerosis. As part of the ride, cyclists are encouraged to pledge to become Responsible Cyclists, promoting safety and courtesy on the road during the ride. […]

Revisiting the Lowly Postcard
September 12, 2016 at 8:00 am

Earlier this year, I received a postcard mailing from the Share and Care Foundation, a nonprofit…

Hey Fundraisers: It’s Time to Show Your Stuff!
August 19, 2016 at 8:00 am

I love reading direct mail and email. Not just because it’s my job, but because of the insights that I get, and can pass on to others. Fundraising campaigns are particularly interesting because of how much they rely on emotion, content, and storytelling to drive action. The kinds of things some marketers in the for-profit sector should pay more attention to. Since 2006, NonProfit PRO, a sister brand of Target Marketing, has held the Gold Awards for Fundraising Excellence. I’ve been honored to be a judge for that entire time, and will be again this year.

Dollars for Democracy in 2016 Election
July 29, 2016 at 7:00 am

Well, the two major parties have just finished their national conventions, but this very strange election year is far from over. For better or for worse. In 2016, direct mail is still an effective way to raise money for a political campaign and get people to the polls. Here are some thoughts about two recent direct mail efforts from the Clinton and Trump campaigns.

Covenant House's Email Focuses On Donors
May 19, 2016 at 8:00 am

Covenant House's email begins with a stark image, but moves into describing how the donor helps the group accomplish its mission. Please complete this form to download a PDF of the entire email.