Fulfillment

Whether you 
call it "Green Purchasing," "Sustainable Sourcing" or "Environmentally Preferred Procurement," evaluating whether or not suppliers meet your own environmental standards—and creating buyer/supplier relationships that reinforce those standards—drives sustainability through your print and paper supply chains.

Don't spend time, energy, and money developing a hot lead-generating piece, and then neglect the important fulfillment mailing — the mailing in which you "fulfill" the request and deliver the promised free item.

TSYS today announced it has collaborated with Pitney Bowes Inc. to introduce the TSYS Whitespace Manager — a partner-managed TransPromo solution.

Chances are, if you're doing direct marketing, you already have a good offer. But it may not be working as well as it used to, or you simply may want to try something new.

Many companies don't see the financial argument for going green. But to improve sustainability—and ROI—marketers can lean on their fulfillment partners.

Looking at the trends in the mailstream in 2010, several observations can be made immediately. Comparing the entire year of 2009 to the first six months of 2010—in the world's most complete library of direct mail, the Who's Mailing What! Archive—reveals that several major statistics are on the upswing.

Advancements in technology are making it possible to move to a true online marketing management system that gives corporations the ability to better connect with customers and reduce marketing costs and waste. Here are three ways an online print management system delivers on these objectives.

In the olden days of direct marketing, personalization began and ended with putting a recipient’s name at the top of the letter and sprinkling it throughout. While that’s still a good starting point today, it’s hardly a difference maker. Today’s personalization must go much further, taking into consideration consumer behaviors and interests.

Each year since 2005, the percentage of retail mailers using premiums has slipped in our Who's Mailing What! Archive. In fact, 2008 represented rock bottom, when only 10.2 percent of retailers put premium offers in their efforts, a full 36 percent drop from 2005. But through the first half of 2009, retailers are slowly getting back into the premium business, with an 11 percent increase since last year.

In today's economy, marketers are looking for ways to get information faster, streamline existing processes and, most of all, reduce operational costs. One area marketers should review is the marketing execution process—specifically, e-stores or sales portals where partners, the sales force or retail stores are able to order fulfillment/marketing materials, POS/POP, samples and other sales support tools. Having a single centralized e-store can drive communication between corporate and the field, reduce operating expenses, improve total program visibility, and deliver focus to your marketing execution and fulfillment strategy.