Asking the 
Right Questions
January 1, 2012

Whether you 
call it "Green Purchasing," "Sustainable Sourcing" or "Environmentally Preferred Procurement," evaluating whether or not suppliers meet your own environmental standards—and creating buyer/supplier relationships that reinforce those standards—drives sustainability through your print and paper supply chains.

7 Secrets of Successful Fulfillment Mailings
July 14, 2011

Don't spend time, energy, and money developing a hot lead-generating piece, and then neglect the important fulfillment mailing — the mailing in which you "fulfill" the request and deliver the promised free item.

3 Tactics to Update the Offer
January 12, 2011

Chances are, if you're doing direct marketing, you already have a good offer. But it may not be working as well as it used to, or you simply may want to try something new.

6 Trends in the Direct Mailstream
September 29, 2010

Looking at the trends in the mailstream in 2010, several observations can be made immediately. Comparing the entire year of 2009 to the first six months of 2010—in the world's most complete library of direct mail, the Who's Mailing What! Archive—reveals that several major statistics are on the upswing.

3 Ways Online Print Management Helps Reduce Costs and Waste
April 28, 2010

Advancements in technology are making it possible to move to a true online marketing management system that gives corporations the ability to better connect with customers and reduce marketing costs and waste. Here are three ways an online print management system delivers on these objectives.

Personalize the Fulfillment Process to Hold On to Leads
March 31, 2010

In the olden days of direct marketing, personalization began and ended with putting a recipient’s name at the top of the letter and sprinkling it throughout. While that’s still a good starting point today, it’s hardly a difference maker. Today’s personalization must go much further, taking into consideration consumer behaviors and interests.

Premium Watch: Retailers Try to Get Prospects to Stores or Websites
November 1, 2009

Each year since 2005, the percentage of retail mailers using premiums has slipped in our Who's Mailing What! Archive. In fact, 2008 represented rock bottom, when only 10.2 percent of retailers put premium offers in their efforts, a full 36 percent drop from 2005. But through the first half of 2009, retailers are slowly getting back into the premium business, with an 11 percent increase since last year.

’Net Control
October 1, 2009

In today's economy, marketers are looking for ways to get information faster, streamline existing processes and, most of all, reduce operational costs. One area marketers should review is the marketing execution process—specifically, e-stores or sales portals where partners, the sales force or retail stores are able to order fulfillment/marketing materials, POS/POP, samples and other sales support tools. Having a single centralized e-store can drive communication between corporate and the field, reduce operating expenses, improve total program visibility, and deliver focus to your marketing execution and fulfillment strategy.