Peter Drucker, the legendary management consultant, is quoted as saying: “The purpose of business is to create and keep a customer.”
International bank marketing can be different. Banks have been homing in on residents who have sold homes through an en bloc sale.
Few would dispute that Millennials caught many banks and credit unions flat-footed.
Through Chase Offers, customers will receive offers that earn them statement credits on everyday purchases.
Analysis of Australia’s most valuable brands reveals that male-skewed brand offerings are forfeiting $5.4 billion every year.
FinServ marketing can feel like a percentages game. When marketers promote the rates on their products, they can often feel trapped.
Customer experience is increasingly recognized as the key brand differentiator of the future as price and product variances tighten.
Marketing in financial services is different than marketing in other industries.
In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools.
Financial services marketers are doing a disservice to their customers by paying more attention to the bottom line than CX.