More marketers than ever rely on email as a primary means of customer engagement. But think about your inbox.
While web traffic has replaced a lot of foot traffic, one thing remains constant: consumers crave a great shopping experience.
It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.
When you’re interacting with millions of email subscribers, the only way to personalize content…
The impact of a breach on the marketing department is more than financial. It also affects email deliverability.
As marketers, we often focus on emails that drive a sale, with less consideration for the post-purchase emails a customer receives.