To better engage and monetize your audience, you have to know your audience.
The return process is a critical component of customer experience, and one marketers would do well to focus more time and effort on.
With consumers shopping more on mobile, there’s opportunity for marketers who invest in the experience to increase their bottom line.
More than half of retail marketers claim that email drives the highest percentage of revenue for…
Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Healthcare marketing strategies that reflect preferences for positive customer experiences can be as much as twice as successful.
Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?