Even if the old-fashioned way of snail mail-posting greeting cards has given way to “eCards,” the good intention is the same.
Henry’s House of Coffee turned to the Mailchimp email marketing automation solution to help win back customers.
Email lead nurturing is a powerful way to create a tailored experience for each of your leads, and it doesn’t have to be complex.
The success of your email program begins and ends with your sender reputation.
A marketer with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns.
How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics?
For quite some time the digital advertising world has been described as a duopoly between Google and…