Experienced direct response writers know every word counts and there are tricks for maximizing a single word’s impact on the reader.
I may be a ripe heretical candidate to be barbecued at the stake by my more conservative direct marketing colleagues, but I’ve come to
Direct-to-patient communications are an effective tool for overcoming barriers to adherence. Educating patients about how their
So far in the analysis of marketing media channels, there’s been at least one strength in each channel. For direct response space ads
Radio listeners can be young or old, but the channel itself is mature and so are the marketers investing in it. Exactly “21 percent of