Direct Mail

Fueling the Little Engine That Could
February 16, 2018 at 8:00 am

In our compulsion to always be in the fast lane, it’s easy to forget that once upon a time, direct mail was our principal medium of

Engaging Envelopes: The Blank Envelope
January 29, 2018 at 8:57 am

In this episode of “Engaging Envelopes,” Paul Bobnak considers how a plain, blank envelope might intrigue your target audience.

Engaging Envelopes: Postage
January 22, 2018 at 8:00 am

In this episode of “Engaging Envelopes,” Paul Bobnak talks about how your envelope’s postage can grab the attention of your prospect.

USPS Prices Go Up on Sunday
January 19, 2018 at 8:00 am

Postage prices increase on Sunday. In the bellwether price rise, Forever stamps increase a penny.

Engaging Envelopes: Windows
January 15, 2018 at 8:00 am

In this episode, Paul Bobnak takes a peek at how a few marketers use windows to showcase what lies inside their envelopes.

How to Save Money on Postage
January 11, 2018 at 8:00 am

When done correctly, direct mail can be a very cost-effective way to reach targeted prospects and customers. Your return on investment