Direct Mail

8 Ways to Design Successful Postcards
August 19, 2019

In the world of direct mail, sometimes it feels as if the postcard format is on trial, defending its basic two sides against the prosecution’s long letter, freemium, brochure, buckslip and reply.

Why the Lift Letter Deserves a Rebirth
August 19, 2019

Remember the lift letter? Rising postal rates and production costs, alongside many marketers thinking this element no longer has a place in the direct mail piece, have put lift letters on the endangered list.

A Primer on Magalogs
August 19, 2019

If you took all the elements of a typical 6 x 9 direct mail package and re-assembled them in a different, self-contained format, you’d have today’s magalog -- or slim jim as it’s known in the industry.