Highmark Health refreshed its “New to Medicare” direct mail package, using a personalized drip campaign.
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
An insurance company uses direct mail to explain how its save customers money, but in a very different way than its competition.