When a Piggly Wiggly executive noticed a store was underachieving, he had highly personalized customer satisfaction surveys created.
According to MarketingSherpa, 76% of people trust ads they receive in the mail. But do they trust yours?
Voice response is the cutting-edge marketing ingredient that can transform so-so response into star power.
The tactile is personal and marketing that feels personal is more likely to be trusted.
The USPS commissioned survey in 2018 found that 68% of voters believe direct mail to be the most credible source of political outreach.
As you move into your 2020 marketing plan, pair these channels up in new and creative ways.
Even if the old-fashioned way of snail mail-posting greeting cards has given way to “eCards,” the good intention is the same.
As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020.
Print isn’t dead, and direct mail is still a vibrant, innovative part of that story.