Direct Mail

11 Shades of Direct Mail Color Strategy
August 29, 2019 at 8:00 am

The use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important?

A Primer on Magalogs
August 19, 2019

If you took all the elements of a typical 6 x 9 direct mail package and re-assembled them in a different, self-contained format, you’d have today’s magalog -- or slim jim as it’s known in the industry.

How to Maximize the Value of Discount Devices
August 19, 2019

What do you carry in your wallet? If it's like mine, it's filled with discount devices -- gift cards, savings certificates, coupons and other ink-on-paper reminders of money-saving offers you have good intentions of using.