Magalog formats combine editorial snippets with marketing tactics and mimic a magazine’s or newsletter’s layout to convert potential subscribers.
In direct mail design, a similar “what you see is what you get” principle induces reader response.
Lindblad Expeditions mails a promo for a DVD for its trips to the Galapagos Islands.
Testing everything deemed to be “test-worthy” may be the most important work in direct marketing.
Recently designer Patrick Fultz and I talked about what’s working in direct mail creative, and postcards were part of this discussion.
If you’re an approving manager or someone who gives creative input, you need to understand how envelope copy and design work together to get mail pieces opened.
When was the last time you wrote a personal note to a friend, colleague or CUSTOMER?
An investment advisory company uses direct mail to make a low-pressure offer for personalized service.
What makes direct mail work?
But consider Apple’s simple-looking iPad, which works incredibly well and does not at first reveal all the care that went into its making.