Two announcements a day apart during the last week of August — one each from Microsoft and Google — sent waves of anxiety through email marketers everywhere. Now, after a few days of consideration and testing, many email marketers have come to view the recent engagement data (Microsoft) and inbox management tool (Google) announcements as a big opportunity.
Back to school is also back-to-business time. Set aside a few hours this final week of summer to freshen up your email program and take advantage of the silence before the rush. Here are six ways to quickly improve reader satisfaction and response rates:
A majority of email marketers responding to a recent survey said they sent email at a high-frequency pace for a 19-month period despite a total lack of response from subscribers (i.e., no opens, clicks or purchases).
Hotmail is launching a number of new features that makes it easier for its customers to manage their inboxes.
Nearly 20 percent of the emails marketers send today are blocked by internet service providers (ISPs) due to decreased engagement rates or spam complaints. Marketers know that reaching the inbox is essential to driving results, but many don’t know how to ensure their emails make it through to their subscribers.
New York, NY - March 23, 2010 - JangoMail (www.jangomail.com), an industry leader in permission-based email marketing, announced it was again chosen by New York Road Runners (NYRR) to manage the delivery of email updates on athletes participating in its NYC Half-Marathon held Sunday, March 21.
By working with JangoMail, NYRR ensured delivery of more than 31,000 emails to family, friends and other fans who subscribed to receive runner statuses in real-time. Past races have resulted in as many as 300,000+ email alerts delivered via JangoMail within the span of three hours.