Deliverability

Under-mailing? Over-mailing? A Frank Discussion on Email Frequency, Cadence and ROI (2014 All About eMail Virtual Conference Session)
November 13, 2014

Click above/below to view this webinar, originally offered as a session at 2014 All About eMail Virtual Conference & Expo.

Are you over-mailing? Under-mailing? How do you know? What are the consequences (both positive and negative) of each? And how do you come up with the 'perfect' frequency and cadence (if there is such a thing)?

Please join us for this frank discussion on a topic that's near and dear to the heart of all email marketers. You'll walk away from this session with:
-Tools to tell whether you over- or under-mailing
-Tips for testing whether changes will benefit your program
-Techniques for talking to management about frequency and cadence issues

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Opening Keynote: Relevancy in the Age of Promotion Tabs: How Changes to the Email Marketing Landscape Will Affect Email Marketers (2013 All About eMail Virtual Conference session)
November 14, 2013

Click above/below to view this webinar, originally offered as a session at the 2013 All About eMail Virtual Conference & Expo.

If you're a Gmail user, you've surely noticed the new "promotions" tab, which now filters out any messages you get containing promotions such as coupons, discounts, and notifications of sales. While this may seen handy for the average user, email marketers are fearing that their promotions will now be read much less often if they are filtered out of a user's primary inbox tab. So, what should they do about it?

Listen in to this keynote discussion with three email marketing industry leaders as they discuss best practices in the age of the "Gmail tab" along with other deliverability issues, trends and tactics.

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Getting Creative with Email and Social (2013 All About eMail Virtual Conference session)
November 14, 2013

Click above/below to view this webinar, originally offered as a session at the 2013 All About eMail Virtual Conference & Expo.

Email marketing and social media naturally complement each other. Data shows individuals who use Facebook or Twitter at least once a week are 38 percent more likely to open email messages. Social media makes people consume more, not less, email. Yet less than one out of five email marketers include social sharing links in their emails.

This session will offer how-to tips and best practices around how to integrate your email marketing and social media programs successfully and creatively. Reggie Brady, President of Reggie Brady Marketing Solutions, an email marketing consultancy, will provide real-life examples of brands that are succeeding (and failing) at integrating their email and social marketing programs. Be prepared to learn in this fast-paced session!

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64% of CIOs Cite Poor End-User Experience as Biggest Management Concern With Cloud Computing, Study Finds
July 16, 2013

Compuware Corporation, the technology performance company delivering a new generation of application performance management (APM), today announced the findings of a global survey of 468 chief information officers into attitudes and concerns relating to cloud computing. The study, which was conducted by independent research and consulting firm Research in Action, found that the majority of CIOs (79 percent) are concerned about the hidden costs associated with cloud computing.

Deliverability Roundtable (2012 All About eMail Virtual Conference session)
November 8, 2012

Click above/below to view this webinar, originally offered as a session at the 2012 All About eMail Virtual Conference.

Join email deliverability experts Laura Atkins, Dennis Dayman and Tom Sather as they discuss the latest trends, challenges and opportunities email marketers face as they seek to consistently deliver their messages to subscribers' inboxes.

Topics of conversation will include the following:

- how to design your emails for optimum deliverability rates;
- how subscriber engagement ties in with deliverability;
- the legal/regulatory compliance rules you need to be aware of;
- what metrics you should be tracking to get a clear picture of your deliverability efforts;
- how the spike in emails being read on mobile devices affects deliverability;    - best practices to maintain a sterling email sender reputation with ISPs;
- and much more!

Click here to sign up!


Opening Keynote: Email Expert Roundtable: 2013 Winning Email Strategies (2012 All About eMail Virtual Conference session)
November 8, 2012

Click above/below to view this webinar, originally offered as a session at the 2012 All About eMail Virtual Conference.

Trigger-based emails, segmentation, email integration, mobile email, deliveriability: these will continue to be important email marketing topics, trends, and strategies for marketers in 2013. Listen in to this keynote with three leading email marketing experts as they discuss these topics and guide you to a successful year of email marketing in 2013. And come armed with your questions, our speakers are ready and willing to answer your most pressing email marketing questions.

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Closing Keynote: The Tablet Revolution and What it Means for Email Marketers (2012 All About eMail Virtual Conference session)
November 8, 2012

Click above/below to view this webinar, originally offered as a session at the 2012 All About eMail Virtual Conference.

According to a recent survey from Gartner, 80 percent of consumers who own a media tablet use the device to check their email on a daily basis. This shouldn't come as a surprise. The portability of the iPad and other tablet devices combined with their larger screen size offer the perfect medium for subscribers to manage their inbox while on the go.

Email marketers need to not only be cognizant of this growing trend, but prepared to leverage it in their campaigns. Tune in to this closing keynote to learn email design best practices for tablets as well as to hear real-world examples of how marketers are effectively using email to engage their customers via tablets and other mobile devices.

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Q4 Email Open Rates Increase Over Previous Quarter and Year
April 5, 2012

Epsilon and the Direct Marketing Association's Email Experience Council today released the Q4 2011 North America Email Trends and Benchmarks Results report which for the first time includes an analysis of triggered email messages. In last year's fourth quarter, triggered messages represented 2.8 percent of total email volume. These messages had 96 percent higher open rates and 125 percent higher clickthrough rates than "business as usual" email messages. 

Opt-In Email Offers a Lesson in Loyalty Creation
April 3, 2012

As digital touchpoints become more extensive and increasingly elaborate, companies are changing tactics to increase customer retention. Lessons learned from email marketing — where permission is critical and consumers have come to expect valuable offers — can help marketers get the most from their other digital touchpoints with customers.

Opening Keynote: 2012 Winning Email Strategies (All About eMail 2011 Virtual Show session)
February 23, 2012

Click above/below to view this webinar, originally offered as a session at the All About eMail 2011 Virtual Conference & Expo.

Trigger-based emails and deliveriability: these will continue to be important email marketing trends in 2012. Listen in to this keynote where Ken Magill, email marketing's bad boy, grills two email marketing experts on trigger-based email marketing best practices and the best ways to get your emails delivered. Don't miss this lively session, and come with your questions ready about these two important topics.

Click here to view this session.