Some GenZers don’t mind giving up their personal data in exchange for the convenience of targeted ads and discounts.
With the 2020 elections already underway, social media marketing is in the spotlight.
Facebook ads are notorious for their data-backed ability to target consumers one-on-one.
With tech allowing more access than ever to consumers, retailers have the opportunity to impact their shoppers’ experiences positively.
The FTC gave marketers an early Thanksgiving: recognition that “data” is indeed the fuel of the digital economy.
Facebook Advertisers are brands that only accept recommendations from their agencies, but their agencies are saying to leave.
Customer acquisition online is getting more and more difficult for a variety of reasons.
Even as Facebook’s trying to sell its audience on Portal, consumer have doubts about the platform’s data privacy.
After a report exposed Vizio for collecting user viewing behavior without explicit consent to do so, the company reached a settlement.