In the olden days of direct marketing, personalization began and ended with putting a recipient’s name at the top of the letter and sprinkling it throughout. While that’s still a good starting point today, it’s hardly a difference maker. Today’s personalization must go much further, taking into consideration consumer behaviors and interests.
A state lawmaker last year quietly opened up confidential state employee information to a private labor organization that advocates for state workers. The Oklahoma Public Employees Association can now send annual mailings to the home addresses of all state workers - addresses the Legislature closed off to the public years ago by exempting them from the state's Open Records Act.
In light of rapidly evolving technology and changes in the way children use and access the Internet, the Federal Trade Commission is seeking public comment on the costs and benefits of an FTC rule designed to protect children online.
An increase in mobile opportunities, the death of the digital agency and targeted online display improvements are just three of 10 digital marketing trends Bruce Biegel discussed at a recent Direct Marketing Club of New York luncheon.
The coalition of associations comprised of the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB), and the Council for Better Business Bureaus (BBB) ("Coalition") that announced the Self-Regulatory Principles for Online Behavioral Advertising in July 2009 announced today the selection of the icon that will indicate adherence to the Principles.
Direct marketers need to fully embrace self-regulation of online behavioral targeting now before federal rules come about that so tightly protect consumer privacy that permitted behavioral targeting will look a lot different than it does today.
For Nationwide Candy, getting helpful information from anonymous site visitors is like finding the prize in a box of Cracker Jack. In fact, sometimes the guests' product reviews are specifically about the molasses-coated popcorn and peanut treat.
The Federal Trade Commission has been firing warning shots across the bow of marketers’ behavioral targeting practices for the past year. The most frank signs of the agency’s intention to compel stringent self-regulation have come from its release earlier this year of intensified guidelines for online behavioral advertising and a June ruling against Sears for alleged deceptive advertising.