Data Security

Personalize the Fulfillment Process to Hold On to Leads
March 31, 2010

In the olden days of direct marketing, personalization began and ended with putting a recipient’s name at the top of the letter and sprinkling it throughout. While that’s still a good starting point today, it’s hardly a difference maker. Today’s personalization must go much further, taking into consideration consumer behaviors and interests.

Oklahoma Law Releases 40,000 State Worker Addresses for Mailings
March 29, 2010

A state lawmaker last year quietly opened up confidential state employee information to a private labor organization that advocates for state workers. The Oklahoma Public Employees Association can now send annual mailings to the home addresses of all state workers - addresses the Legislature closed off to the public years ago by exempting them from the state's Open Records Act.

FTC Seeks Comment on Children's Online Privacy Protections
March 26, 2010

In light of rapidly evolving technology and changes in the way children use and access the Internet, the Federal Trade Commission is seeking public comment on the costs and benefits of an FTC rule designed to protect children online. 

10 Direct and Digital Marketing Trends for 2010
January 27, 2010

An increase in mobile opportunities, the death of the digital agency and targeted online display improvements are just three of 10 digital marketing trends Bruce Biegel discussed at a recent Direct Marketing Club of New York luncheon.

Trade Groups Unveil Wording/Icon to Communicate Online Data Privacy Efforts to Consumers
January 27, 2010

The coalition of associations comprised of the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB), and the Council for Better Business Bureaus (BBB) ("Coalition") that announced the Self-Regulatory Principles for Online Behavioral Advertising in July 2009 announced today the selection of the icon that will indicate adherence to the Principles.

Online Behavioral Targeting's Role in the FTC Privacy Debate
January 13, 2010

Direct marketers need to fully embrace self-regulation of online behavioral targeting now before federal rules come about that so tightly protect consumer privacy that permitted behavioral targeting will look a lot different than it does today.

3 Reasons Marketers Should Continue to Allow Guests on Their Sites
August 5, 2009

For Nationwide Candy, getting helpful information from anonymous site visitors is like finding the prize in a box of Cracker Jack. In fact, sometimes the guests' product reviews are specifically about the molasses-coated popcorn and peanut treat.

Short Leash for Behavioral Targeting
August 1, 2009

The Federal Trade Commission has been firing warning shots across the bow of marketers’ behavioral targeting practices for the past year. The most frank signs of the agency’s intention to compel stringent self-regulation have come from its release earlier this year of intensified guidelines for online behavioral advertising and a June ruling against Sears for alleged deceptive advertising.

5 Behavioral Targeting Rules: The Do's and Don'ts
July 8, 2009

Every marketer's dream is to know as much as possible about a consumer so it can improve its brand image and generate sales by sending exactly the right message to the right audience at the right time.