Data Security

Trade Groups Unveil Wording/Icon to Communicate Online Data Privacy Efforts to Consumers
January 27, 2010

The coalition of associations comprised of the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB), and the Council for Better Business Bureaus (BBB) ("Coalition") that announced the Self-Regulatory Principles for Online Behavioral Advertising in July 2009 announced today the selection of the icon that will indicate adherence to the Principles.

10 Direct and Digital Marketing Trends for 2010
January 27, 2010

An increase in mobile opportunities, the death of the digital agency and targeted online display improvements are just three of 10 digital marketing trends Bruce Biegel discussed at a recent Direct Marketing Club of New York luncheon.

Online Behavioral Targeting's Role in the FTC Privacy Debate
January 13, 2010

Direct marketers need to fully embrace self-regulation of online behavioral targeting now before federal rules come about that so tightly protect consumer privacy that permitted behavioral targeting will look a lot different than it does today.

3 Reasons Marketers Should Continue to Allow Guests on Their Sites
August 5, 2009

For Nationwide Candy, getting helpful information from anonymous site visitors is like finding the prize in a box of Cracker Jack. In fact, sometimes the guests' product reviews are specifically about the molasses-coated popcorn and peanut treat.

Short Leash for Behavioral Targeting
August 1, 2009

The Federal Trade Commission has been firing warning shots across the bow of marketers’ behavioral targeting practices for the past year. The most frank signs of the agency’s intention to compel stringent self-regulation have come from its release earlier this year of intensified guidelines for online behavioral advertising and a June ruling against Sears for alleged deceptive advertising.

5 Behavioral Targeting Rules: The Do's and Don'ts
July 8, 2009

Every marketer's dream is to know as much as possible about a consumer so it can improve its brand image and generate sales by sending exactly the right message to the right audience at the right time.

How to Grow Your Privacy Team in a Down Economy
July 1, 2009

It may not be in their job descriptions, but your marketing, sales and business development folks are important parts of the privacy team. This is especially so when it comes to the complexities of dealing with partners and clients.

New 'Publishers' and New Self-Regulation
May 1, 2009

In these harsh times, staying afloat and keeping your privacy/security programs shipshape are not givens. So, the privacy professional needs to be even more part of the conversation about strategy. This is true because many of the new data-driven opportunities in the market are occurring inside a self-regulatory environment that is evolving.

How to Avoid Soliciting the Deceased
April 8, 2009

The emotional havoc that can happen when a surviving spouse, parent or family member receives a phone call, e-mail or mail solicitation addressed to someone who has died is understandable—and completely avoidable. Still, it amazes me how too often database managers and marketers fail to be stewards for their brands when it comes to this delicate matter. The damage to brands can be significant, particularly if marketers repeatedly solicit a deceased individual whose family or estate has made an active effort not to have its late loved one be contacted for solicitation purposes.